Critically evaluate whether strategic leadership is necessary to effectively manage global strategy in today’s turbulent business environment
In today’s environment, companies need more and more flexibility to success in a rapidly changing world which evolves constantly over the year. It is interesting to speculate if a strategic leader is necessary to lead the company to the success and to well manage the global strategy of the firm. The term of leadership is hard to define and there are over 400 definitions of what it really is. Leadership can be in a poetic way, according to Warren Bennis, “like beauty: it’s hard to define but you know it when you see it”. Or in a more concrete way, we can say that leadership” is a matter of making a difference. It entails changing an organization and making choices among plausible alternatives. It depends on the development of others and mobilizing them to get the job done. “(Useem, 2001). Consequently, strategic leadership is the vision of the leader, the directions chosen by him to lead the company to the success. Strategic Leadership consists also in persuading the members of the organization in order to build an organizational structure whose aim is the strategic productivity. (managementstudyguide.com, 2010). This concept of strategic leadership is more and more important in a context of global strategy. Indeed, nowadays, it is more and more usual to globalize its company in order to gain in productivity and performance. Thus, the global strategy of a company is somehow, a kind of strategic guide to succeed in the globalization process. This is a guide which permits the company to go ahead the barriers to international trade by gaining competitive advantages according to (quickmba.com, 2010). A global strategy must ask itself some questions like what must be the presence on the market in each country? How to build an international global presence? Regarding to these two important aspects