In contrast to manufacturing, service organization produce a product that is intangible. Usually the complete product cannot be seen or touched. Rather it is experienced. The intangible nature of product makes defining quality difficult. Also since is experiences, perception can be highly subjective. In addition to tangible factors, quality of service is often defined by perceptual factor. For these reason, defining quality in service can be especially challenging.
Product quality and service quality is interlinked. It has seen that companies rated highly by their customer in terms of service can charged higher than rated poorly. People will go out of their way and pay more for good service. Most of the complaints registered are because of the quality service but not of the quality product. Improving quality in service is a key to competitive success in any business. No doubt