ISOC

Developing Country Studies
ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Vol.4, No.21, 2014

www.iiste.org

Impact of Social Media on Organizational Culture: Evidence from
Pakistan
Muhammad Arslan (Corresponding Author)
M.Phil,Bahria University Islamabad, Pakistan, PO box 44000, E-8, Islamabad, Pakistan
Email: [e-mail]
Rashid Zaman
M.Phil Scholar,Bahria University Islamabad, Pakistan, PO box 44000, E-8, Islamabad, Pakistan
Email: [e-mail]
Abstract
This paper investigates the impact of social Media on Organizational culture. The approach used in this paper was to give the application and significance of development of Social media for organizations. With an introduction to social media, organizational culture is focused by studying communication, business focus, workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect responses from employees working at different organizations through e-mail and various social media tools. The main result of the research is the validation of the research framework of employees operating in the SME’s of
Pakistan. It has been found that organizational culture is considerably affected by development and application of social media for business related activities in organizations.
Keywords: Socail Media, Pakistan, organizational culture
1. Introduction
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia,
YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification.
We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as
Web 2.0 and User Generated Content. Based on this

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