issues in marketing
Marketing Attempts Marketing is creating goods and services along with communicating and delivering to consumers. In order to deliver to the consumers their needs and wants must be determined. Human needs are food, clothing and shelter. A want is something the consumers choose to have such as a certain brand of soap which is a choice for the consumer. To determine the needs and wants a strategy must be in place on how to communicate the product or service to the target customer. Strategy is the path an organization will carry out to achieve its goals to reach consumers (Bethel University, 2011). For example, a product that one needs should be marketed to reach its target audience. A product that needs to be marketed is soap for people with dry skin. In order for this product to be known to the public the four tools must be developed. The four tools consist of the product, price, promotion and place. The product should have all natural ingredients and be reasonably priced. Consulting with dermatologist doctors about what their patients request and needs are. Also advertising from television to billboards and internet to let the consumers know that there is a product available that is non prescription. Also included in this advertising is where the product can be bought. The soap product will be a success as long as the consumer’s needs are extensively researched which is done to satisfy consumer needs (Bethel University, 2011). Most people want things to satisfy a need. For example, a hand held braider. The braider will braid your hair in an hour instead of sitting for five to six hours. The hand held braider will target Africa American women. It will be marketed to salon professionals and non professional. The braider will be advertised in salons, beauty supply stores, billboards and internet. The product will be marketed by the four ps which are product need, price, promotion and place (Bethel University, 2011). The braider goal is to have
References: Bethel University. (2011). Issues in marketing. McGraw-Hill Companies, Inc.