Issues with an Entrepreneurial Startup
Issues with an Entrepreneurial Start-up.
Issues with an Entrepreneurial Start-up.
Edinburgh Napier University
Exploring Entrepreneurship
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Edinburgh Napier University
Exploring Entrepreneurship
[Type the phone number]
[Type the fax number]
[Pick the date] 40071737
40071737
Contents.
1. Introduction 2. Research Methodology 3. Findings 4. Critical Evaluation & Recommendations 5. Conclusions 6. Reflection 7. Appendix
Issues with an Entrepreneurial Start up
1. Introduction.
This report on the issues within an ES will be centred on Ray Simpson and his most recent acquisition The Cumberland Bar in Edinburgh. The Cumberland Bar is an independently owned public house situated in Cumberland Street in the New Town area of Edinburgh. With the diversity of the market which the Cumberland bar competes in it falls into a subcategory of cask ale and single malt orientated bar. The business model Ray initiated is based around the idea of having a country pub full character in the middle of the city. ‘An iconic community pub situated in the heart of the city’ (Cumberland Bar.co.uk). As with any bar the Cumberland provides a range of products although this is not the best asset of the business. A huge emphasis is placed on customer service, so much so it is Ray’s constant wish is that the Cumberland be synonymous with fantastic service. I have chosen to base this report around Ray and the Cumberland because he is a very successful entrepreneur who started up his first business then sold it for a massive profit and has started the same cycle again. He has a successful business model and has faced the difficulties in an entrepreneurial start-up many times and has overcome them. The report will consist of my research finding, a discussion of my findings, a critical analysis, recommendation, conclusion and reflection.
2. Research Methodology. The
Issues with an Entrepreneurial Start-up.
Edinburgh Napier University
Exploring Entrepreneurship
[Type the phone number]
[Type the fax number]
[Pick the date]
Edinburgh Napier University
Exploring Entrepreneurship
[Type the phone number]
[Type the fax number]
[Pick the date] 40071737
40071737
Contents.
1. Introduction 2. Research Methodology 3. Findings 4. Critical Evaluation & Recommendations 5. Conclusions 6. Reflection 7. Appendix
Issues with an Entrepreneurial Start up
1. Introduction.
This report on the issues within an ES will be centred on Ray Simpson and his most recent acquisition The Cumberland Bar in Edinburgh. The Cumberland Bar is an independently owned public house situated in Cumberland Street in the New Town area of Edinburgh. With the diversity of the market which the Cumberland bar competes in it falls into a subcategory of cask ale and single malt orientated bar. The business model Ray initiated is based around the idea of having a country pub full character in the middle of the city. ‘An iconic community pub situated in the heart of the city’ (Cumberland Bar.co.uk). As with any bar the Cumberland provides a range of products although this is not the best asset of the business. A huge emphasis is placed on customer service, so much so it is Ray’s constant wish is that the Cumberland be synonymous with fantastic service. I have chosen to base this report around Ray and the Cumberland because he is a very successful entrepreneur who started up his first business then sold it for a massive profit and has started the same cycle again. He has a successful business model and has faced the difficulties in an entrepreneurial start-up many times and has overcome them. The report will consist of my research finding, a discussion of my findings, a critical analysis, recommendation, conclusion and reflection.
2. Research Methodology. The