Introduction
This brief essay explores the features of Yammer, the benefits that will bring to Supercheap Auto and the potential concerns or risks that will bring by Yammer, a schedule plan for Yammer testing also gave.
Supercheap Auto is a thriving specialty retail business, specialising in automotive parts and accessories. Currently there are over 280 stores across Australia and New Zealand and more than 3,800 team members (Supercheap Auto, 2014). Yammer was called the enterprise version of Facebook, but has many features that Facebook does not possess. Yammer is a hybrid medium that combines traits from many communication technologies, ranging from SMS, IM, email, and traditional weblogs (Ingebricson 2010, p. 12). Yammer is a private social network that brings together people, conversations, content, and business data in a single location. Founded in 2008, Yammer was acquired by Microsoft Corporation in 2012 and is now part of the Microsoft Office Division. More than 200,000 companies worldwide use Yammer to engage employees, collaborate and innovate (Yammer, 2014).By introducing Yammer into Supercheap Auto, all employees can easily stay connected to coworkers and reach the information, collaborate with team members and make an impact at work. And because Yammer can be easily accessed through a web browser or mobile device, we can connect and collaborate anytime, anywhere.
What Yammer will bring to our companyTo succeed with empowered customers, you must empower your employees to solve customer problems (Bernoff & Schadler 2010, p. 7). Yammer could be used to improve employee’s ability and capability, and Ingebricson (2010, p. 3) point out that companies using Yammer have reported that they experience increased benefits in terms of innovation, efficiency, increased inter-unit collaboration.
For all colleagues at Supercheap Auto, Yammer could be a great tool that increase productivity, improve the work