Italian PEST Analysis
FOCUS ON MOBILE TELECOMMUNICATION MARKET AND APPLICATIONS DEVELOPING
ANGHILERI MAURO 799615 BOSISIO UMBERTO 800752 GALBUSERA ANDREA 804845 GIUDICI GIORGIO 787301 MOLON CLAUDIA 803563 PAGANI MARCO 804769 TRAMBAIOLO MATTEO 800390
POLITICAL
Italy is a parliamentary, democratic republic with a multi-party system. The executive power is exercised collectively by the Council of Ministers, which is led by the Prime Minister (current Mario Monti). Legislative power is vested in the two houses of parliament primarily, and secondarily on the Council of Ministers, which can introduce bills and holds the majority in the parliament. The President is the head of state (current Giorgio Napolitano). At the moment, Italy is ruled by a very instable and fractioned government, without a reliable majority. VAT taxation in Italy is now 21%, while fiscal pressure on corporates is around 52%. In 2012 Italian government has invested 800 million euro in digital infrastructures, considered an enabling factor for industrial development. In the same year, the Italian Digital Agenda has been instituted, with the aim of filling the digital divide, by directing and monitoring the ICT development. The consequent improvement in connectivity is expected to have a positive impact on the demand of smartphones and portable devices. There is also a proposal of one of the major parties aimed at diffusing a free Wi-Fi access available to all Italian citizens on the national territory. In order to access the mobile apps market it is necessary to register to the stores, without any severe national law affecting the process. Furthermore, it is not necessary to be an enterprise to sell apps, also privates can do it. Only in case of incomes higher than 5.000€, it is mandatory to have a VAT account.
ECONOMICAL
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Italy is a country member of the European Union that adopted Euro as its currency since 2002. The Euro-US dollar change is around 1 EUR = 1.30
ANGHILERI MAURO 799615 BOSISIO UMBERTO 800752 GALBUSERA ANDREA 804845 GIUDICI GIORGIO 787301 MOLON CLAUDIA 803563 PAGANI MARCO 804769 TRAMBAIOLO MATTEO 800390
POLITICAL
Italy is a parliamentary, democratic republic with a multi-party system. The executive power is exercised collectively by the Council of Ministers, which is led by the Prime Minister (current Mario Monti). Legislative power is vested in the two houses of parliament primarily, and secondarily on the Council of Ministers, which can introduce bills and holds the majority in the parliament. The President is the head of state (current Giorgio Napolitano). At the moment, Italy is ruled by a very instable and fractioned government, without a reliable majority. VAT taxation in Italy is now 21%, while fiscal pressure on corporates is around 52%. In 2012 Italian government has invested 800 million euro in digital infrastructures, considered an enabling factor for industrial development. In the same year, the Italian Digital Agenda has been instituted, with the aim of filling the digital divide, by directing and monitoring the ICT development. The consequent improvement in connectivity is expected to have a positive impact on the demand of smartphones and portable devices. There is also a proposal of one of the major parties aimed at diffusing a free Wi-Fi access available to all Italian citizens on the national territory. In order to access the mobile apps market it is necessary to register to the stores, without any severe national law affecting the process. Furthermore, it is not necessary to be an enterprise to sell apps, also privates can do it. Only in case of incomes higher than 5.000€, it is mandatory to have a VAT account.
ECONOMICAL
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Italy is a country member of the European Union that adopted Euro as its currency since 2002. The Euro-US dollar change is around 1 EUR = 1.30
References: https://www.cia.gov http://www.incubatorefirenze.org http://www.wireless4innovation.it www.tradingeconomics.com http://www.wireless4innovation.it http://www.assolombarda.it http://www.ilsole24ore.com http://www.nexus-lab.com http://www.tradingeconomics.com http://www.imf.org http://www.nationmaster.com http://innovazione-arteastudio.com