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Itc's Ge Matrix

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Itc's Ge Matrix
INTRODUCTION
ITC Limited , is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalization of over US $ 22 Billion. The company is currently headed by YOGESH CHANDER DEVESHWAR. It employs over 26,000 people at more than 60 locations across India and is listed on FORBES 2000. ITC Limited completes 100 years on 24th August, 2010.
ITC BUSINESS PORTFOLIO • Fmcg Paper & Packaging • Hotels • Agri Business • Information Technology • Cigarettes • Personal Care • Foods • Lifestyle Retailing • Education & Stationery • Matches • Incense Sticks ,
Cigarettes
• W. D. & H. O. Wills • Gold Flake • Navy Cut • Insignia • India Kings • Classic (Verve, Regular, Mild & Ultra Mild) • Silk Cut • Scissors • Capstan • Berkeley • Bristol • Lucky Strike • Flake .
Strategies
• Market leadership • Powerful brands across segments • Extensive FMCG distribution network • Direct serving to 2 million retail outlets
Hotels…
• ITC Welcomgroup Hotels, Palaces and Resorts is India's second largest hotel chain with over 100 hotels. • They have 4 brands in hotels competitors • TAJ GROUP OF HOTELS • OBEROI GROUP OF HOTELS

Strategies • Their strategy has been clearly to focus on a few niche areas and provide unique and differentiated value propositions to their guests. • Their brands ITC Hotel, Welcome Hotel, Fortune and Welcome Heritage, which spans luxury to mid-market segments, have been on a growth trajectory in recent months. They have leveraged the unique advantages that India offers in terms of diversity and heritage. • The physical architecture of their properties are unique and offer a local flavour to discerning guests.
In FMCG
Foods business • Kitchens of India • Aashirvaad • Minto • Sunfeast • Candyman • Bingo brands in ready to eat. • Staples


Bibliography: • http://www.google.co.in/imgres?imgurl=http://c.asstatic.com/images/889705_634356961319413696118_88.jpg&imgrefurl=http://www.authorstream.com/Presentation.com • C:UsershpDesktopSWOT analysis - introduction.mht • C:UsershpDesktopG_ E_ multi factoral analysis - Wikipedia, the free encyclopedia.mht •
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