ITC CSR
Triple Bottom Line Analysis
Of
ITC Ltd.
Harmandeep Anand (G005) Jaydeep Ghose (G023)
Ashish Chandorkar (G011) Ankur Gupta (G029)
Joy Francis (G017) Manish Chowdary (G035)
Index
Sr. No.
Contents
Page No.
1
About ITC – from 1910 to now
3
2
Triple Bottom Line Performance (2013 – 14)
5
3
Measurement Indicators
10
4
Measures for Sustainability
13
5
Challenges Faced
15
6
Future Plans
17
7
Critique
19
8
Bibliography
20
About ITC – from 1910 to now
On 24th August 1910, an office space on the Radha Bazaar Lane in Kolkata was leased out to an organization named the Imperial Tobacco Company of India Ltd and thus came into existence one of the most successful and widely known companies in India. From this humble beginning ITC Ltd. has grown by leaps and bounds and has forayed into a variety of sectors – ranging from tobacco products to Confectionaries, IT services, lifestyle products and many more. Today, renamed, rebranded and repositioned in the market, ITC is known as one of the biggest conglomerates in India.
For the first six decades the company focused on the Cigarettes and Leaf Tobacco business in India. It acquired a Packaging and Printing business in 1925 as a part of the backward integration strategy to consolidate its interest. The company was renamed as the ‘Indian Tobacco Company Ltd’ in 1974.
The organization underwent a significant change in 1975. By this time the hostility towards the tobacco businesses and associated companies had increased and in order to revamp its image, ITC forayed into the hospitality sector. It entered into a strategic alliance with the U.S. based Sheraton Corporation and established the Welcomegroup Chola Sheraton hotel (now renamed, My Fortune) in Chennai.
In the same year, the company established the ITC Bhadrachalam Paperboards Limited (IBPL) in
Of
ITC Ltd.
Harmandeep Anand (G005) Jaydeep Ghose (G023)
Ashish Chandorkar (G011) Ankur Gupta (G029)
Joy Francis (G017) Manish Chowdary (G035)
Index
Sr. No.
Contents
Page No.
1
About ITC – from 1910 to now
3
2
Triple Bottom Line Performance (2013 – 14)
5
3
Measurement Indicators
10
4
Measures for Sustainability
13
5
Challenges Faced
15
6
Future Plans
17
7
Critique
19
8
Bibliography
20
About ITC – from 1910 to now
On 24th August 1910, an office space on the Radha Bazaar Lane in Kolkata was leased out to an organization named the Imperial Tobacco Company of India Ltd and thus came into existence one of the most successful and widely known companies in India. From this humble beginning ITC Ltd. has grown by leaps and bounds and has forayed into a variety of sectors – ranging from tobacco products to Confectionaries, IT services, lifestyle products and many more. Today, renamed, rebranded and repositioned in the market, ITC is known as one of the biggest conglomerates in India.
For the first six decades the company focused on the Cigarettes and Leaf Tobacco business in India. It acquired a Packaging and Printing business in 1925 as a part of the backward integration strategy to consolidate its interest. The company was renamed as the ‘Indian Tobacco Company Ltd’ in 1974.
The organization underwent a significant change in 1975. By this time the hostility towards the tobacco businesses and associated companies had increased and in order to revamp its image, ITC forayed into the hospitality sector. It entered into a strategic alliance with the U.S. based Sheraton Corporation and established the Welcomegroup Chola Sheraton hotel (now renamed, My Fortune) in Chennai.
In the same year, the company established the ITC Bhadrachalam Paperboards Limited (IBPL) in
Bibliography: