Itc Introduction
The ITC group has segmented its 66 hotels across
India into four different brand categories after an extensive in-house re-branding exercise.
This segmentation is in line with the global practice wherein hospitality companies have different brands for different market segments and different price points.
The seven super deluxe hotels will be under the ITC banner, and another seven five-star luxury hotels will be under the Welcom brand, followed by the 15 mid-market full service hotels under the
Welcom Fortune brand.
All the 37 heritage hotels
(forts, palaces and havellis) will have the Welcom heritage brand. "Each brand group has an identity appealing to various price points. It also helps the customer identify with the product and accordingly expect a certain level of service and ambience. We plan expansions under all the brands but the major action will be in the mid market full service hotel segment," said
Hari Haran, vice-president, sales & marketing, ITC
Welcom group of Hotels.
Hotels under the ITC flagship are the ITC Maurya Sheraton, followed by ITC Maratha
Sheraton and ITC Grand
Central in Mumbai, ITC Park
Sheraton and Towers Chennai,
ITC Kakatia Sheraton
Hyderabad, ITC Windsor
Sheraton and Towers
Bangalore and ITC Sonar
Bangla Sheraton & Towers.
"All the new prestigious hotels are under the ITC prefix. We plan to have at least two or more than two hotels in each metro city or big cities of India under the ITC prefix. We are currently adding one hotel each in Bangalore and
Chennai," said Mr Hari Haran.
The Welcom brand will cover
7 hotels: Welcom Mughal
Sheraton Agra, Welcom
Rajputana Palace Sheraton
Jaipur, Chola Sheraton
Chennai, Welcom Hotel Rama
International Aurangabad and
Welcom hotels at New Delhi,
Vadadora and
India into four different brand categories after an extensive in-house re-branding exercise.
This segmentation is in line with the global practice wherein hospitality companies have different brands for different market segments and different price points.
The seven super deluxe hotels will be under the ITC banner, and another seven five-star luxury hotels will be under the Welcom brand, followed by the 15 mid-market full service hotels under the
Welcom Fortune brand.
All the 37 heritage hotels
(forts, palaces and havellis) will have the Welcom heritage brand. "Each brand group has an identity appealing to various price points. It also helps the customer identify with the product and accordingly expect a certain level of service and ambience. We plan expansions under all the brands but the major action will be in the mid market full service hotel segment," said
Hari Haran, vice-president, sales & marketing, ITC
Welcom group of Hotels.
Hotels under the ITC flagship are the ITC Maurya Sheraton, followed by ITC Maratha
Sheraton and ITC Grand
Central in Mumbai, ITC Park
Sheraton and Towers Chennai,
ITC Kakatia Sheraton
Hyderabad, ITC Windsor
Sheraton and Towers
Bangalore and ITC Sonar
Bangla Sheraton & Towers.
"All the new prestigious hotels are under the ITC prefix. We plan to have at least two or more than two hotels in each metro city or big cities of India under the ITC prefix. We are currently adding one hotel each in Bangalore and
Chennai," said Mr Hari Haran.
The Welcom brand will cover
7 hotels: Welcom Mughal
Sheraton Agra, Welcom
Rajputana Palace Sheraton
Jaipur, Chola Sheraton
Chennai, Welcom Hotel Rama
International Aurangabad and
Welcom hotels at New Delhi,
Vadadora and