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ITC Product Mix, BCG Matrix

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ITC Product Mix, BCG Matrix
IMPERIAL TOBACCO COMPANY

ITC is an Indian conglomerate









Headquartered in Kolkata
Currently headed by Yogesh Chander Deveshwar.
Employs over 26,000 people at more than 60 locations across India and is listed on FORBES 2000.
Annual turnover - over US$ 7 billion (44000 cr)
Market capitalisation - US$ 45 billion (283,000 cr)
Business Segments


Fast Moving Consumer Goods (FMCG)



Hotels



Paperboards



Paper & Packaging



Agri Business

History



Incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited



Company was changed from Imperial Tobacco
Company of India Limited to India Tobacco
Company Limited in 1970 and then to I.T.C. Limited in 1974

Vision
Sustain its position as one of India‟s most valuable corporations through world class performance, creating growing value for the Indian economy and the company‟s stakeholders

Mission
To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value

Evolution
First six decades

• Cigarettes and Leaf Tobacco businesses

1925

• Packaging & Printing Business

1975

• Hotels business
• Launched its Hotels business with the acquisition of a hotel in
Chennai 'ITC-Welcomgroup Hotel Chola' (now renamed My
Fortune)

1979

• Paperboards business

1990

• ITC acquired Tribeni Tissues Limited

1990

• Agri Business Division for export of agri-commodities

2000

• Lifestyle Retailing business with the Wills Sport
• ITC Infotech India Limited

2005

• entered the Personal Care Business

2010

• launched its handrolled cigar
• Sunfeast Yippee

Product Profile
Branded
Apparel

Hotel

Cigarettes

Incense sticks Personal care Safety
Matches

Agricultural
Industry

Information
Technology

Paper
Boards

Packaged
Foods

Stationery

Branded Package Food
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