Iyer and Davenport Summary

Iyer and Davenport Assignment

When going to a public computer or opening the laptop of friend, and starting up whichever internet browser available it is common to see that famous six letter word known worldwide, Google. Just out of me and my six roommates, four of us have Google as our homepage, and all seven of us use google as our primary search engine and source for email. It goes to show google has made its way to the top of proverbial internet resource pyramid, and rightfully so. In “Reverse Engineering Google’s Innovation Machine” Bala Iyer and Thomas Davenport go in to great detail as to how Google has been able to rise to the to such a successful organization and be able to prosper at a rate like none other. It would be difficult to find someone today that does not know what Google is and have at least some sense of what the organization consists of. However, the question many have the Iyer and Davenport do a great job answering is how Google has become so successful and reached the level of success they are currently at. It currently is one of the highest valued publicly traded companies and has been on an incline ever since its start up. There are many reasons as to why this success has come about, the exquisite infrastructure of google is one of the bigger aspects of their prosperous company. But, looking deeper into this there is a strategy called strategic patience that aids Google in achieving organizing universal information and making it easily accessible. Strategic patience is basically exactly what it says. Google does not fret on immediate results, such as short term profits or instantaneous positive economic reactions. The more important outcome for them is the long term goal and building a sturdy company while, most importantly, building value. Customer satisfaction is obviously important to the company, however the article states “the company certainly cares about accumulating customers, but its executives believe that over time