Jack Daniel Market Entry Strategy
Market Entry Strategy for Jack
Daniels (Brown-Forman) to Germany
Products Being Exported
Consumer: Jack Daniels Old #7 Whiskey
Industrial: Jack Daniels signature Whiskey Barrels
International Business Policy 490
By:
Market Entry Strategy for Jack
Daniels (Brown-Forman) to Germany
Brown-Foreman Company
The Brown-Forman company who is the owner of the Jack Daniels brand since 1956 was founded in 1870 by George Gavin Brown, a young pharmaceuticals salesman in Louisville, who had the then-novel idea of selling top-grade whiskey in sealed glass bottles. Since then it has grown into a company that in fiscal 2006 had sales of 2.4 billion dollars. The Brown family controls more than 70% of the voting shares.
“This isn’t a History Lesson, This is Jack Daniels” “Was it simply his lucky number? Some say that Jack Daniel had seven girlfriends or the #7 train carried his barrels. Only Mr. Jack knows the real reason.” Jack Daniels was founded in 1863, at age 13 Jack Daniel owned his first whiskey still. The United States licensed its first ever distillery in Lynchburg, Tennessee in 1866. This site is where Jack Daniels whiskey is still produced, today. Jack Daniel’s whiskey has become the top-selling whiskey in the United States due to few safety concerns involved in the distilling process. Also, prioritizing quality was Jack’s other focus, he said, “Every day we make it, we’ll make it the best we can.”
Market Overview Germany is politically as well as economically one of the most important countries in Europe and the European Union. Due to its geographical position, its good infrastructure and its legal certainty, Germany is the first choice for many foreign companies when establishing a Representative Office or a subsidiary for their entry into the European market. The German economy is the world’s fourth largest and accounts for more than one-fifth of the European Union’s Gross Domestic Product. The United States largest
Daniels (Brown-Forman) to Germany
Products Being Exported
Consumer: Jack Daniels Old #7 Whiskey
Industrial: Jack Daniels signature Whiskey Barrels
International Business Policy 490
By:
Market Entry Strategy for Jack
Daniels (Brown-Forman) to Germany
Brown-Foreman Company
The Brown-Forman company who is the owner of the Jack Daniels brand since 1956 was founded in 1870 by George Gavin Brown, a young pharmaceuticals salesman in Louisville, who had the then-novel idea of selling top-grade whiskey in sealed glass bottles. Since then it has grown into a company that in fiscal 2006 had sales of 2.4 billion dollars. The Brown family controls more than 70% of the voting shares.
“This isn’t a History Lesson, This is Jack Daniels” “Was it simply his lucky number? Some say that Jack Daniel had seven girlfriends or the #7 train carried his barrels. Only Mr. Jack knows the real reason.” Jack Daniels was founded in 1863, at age 13 Jack Daniel owned his first whiskey still. The United States licensed its first ever distillery in Lynchburg, Tennessee in 1866. This site is where Jack Daniels whiskey is still produced, today. Jack Daniel’s whiskey has become the top-selling whiskey in the United States due to few safety concerns involved in the distilling process. Also, prioritizing quality was Jack’s other focus, he said, “Every day we make it, we’ll make it the best we can.”
Market Overview Germany is politically as well as economically one of the most important countries in Europe and the European Union. Due to its geographical position, its good infrastructure and its legal certainty, Germany is the first choice for many foreign companies when establishing a Representative Office or a subsidiary for their entry into the European market. The German economy is the world’s fourth largest and accounts for more than one-fifth of the European Union’s Gross Domestic Product. The United States largest