JAGUAR
JAGUAR – Case Analysis
3M1
Alexis Girone
Maxime Carrasco
Lauren Cornieau
Romain Longueville
Mathieu Grattarola
Automatic driving:
When you are tired, you drunk too many glasses of alcohol or you have an important mobile conversation to receive. To avoid routes accidents our company offers for each car an automatic driving system included in the dashboard of the car.
This system manages the car to the destination of driver choice and the driver has nothing to do.
Thanks to this autopilot system Jaguar’s company wants to protect their own consumers.
Segmentation:
Men and woman with goods statues and high revenues who travels a lot by car for business and private life either. We focus on the population between 35 and 70 years old.
Target Market:
We are focusing on men and woman who often buy Jaguar’s cars, this is a luxury product and cars are very expensive, so we will focus on customer who have a good financial situation like executives, managers and CEO with already good statues.
We try to target people who do a lot of business meals, and who desire a peaceful and safe return to the chosen destination.
And also have a lot of responsibilities in their job. This is why they need our product, to gain time while they move.
Positioning:
This is a niche strategy; we innovate a lot in the car industry. We are the only one on the market to propose such thing. Our product represents luxury, innovation, security and comfort. With this product we are able to be the leader on this new market. In addition to this innovative aspect, it’s a futuristic vision of driving.
Marketing Mix
Product
-Luxury
-High quality/ High technology
-Innovative
-Safety
-Responsible
Price
-High value product
-A competitive advantage
-Unique in its class
-To achieve good margins
-Option’s car expensive
-The price that saves lives
Place
-Dealers
-Online
-Exposition/ Fairs
Promotion
-Events on business and sports channels
-Jaguar awareness programs
-Mobile marketing
-Mobile
3M1
Alexis Girone
Maxime Carrasco
Lauren Cornieau
Romain Longueville
Mathieu Grattarola
Automatic driving:
When you are tired, you drunk too many glasses of alcohol or you have an important mobile conversation to receive. To avoid routes accidents our company offers for each car an automatic driving system included in the dashboard of the car.
This system manages the car to the destination of driver choice and the driver has nothing to do.
Thanks to this autopilot system Jaguar’s company wants to protect their own consumers.
Segmentation:
Men and woman with goods statues and high revenues who travels a lot by car for business and private life either. We focus on the population between 35 and 70 years old.
Target Market:
We are focusing on men and woman who often buy Jaguar’s cars, this is a luxury product and cars are very expensive, so we will focus on customer who have a good financial situation like executives, managers and CEO with already good statues.
We try to target people who do a lot of business meals, and who desire a peaceful and safe return to the chosen destination.
And also have a lot of responsibilities in their job. This is why they need our product, to gain time while they move.
Positioning:
This is a niche strategy; we innovate a lot in the car industry. We are the only one on the market to propose such thing. Our product represents luxury, innovation, security and comfort. With this product we are able to be the leader on this new market. In addition to this innovative aspect, it’s a futuristic vision of driving.
Marketing Mix
Product
-Luxury
-High quality/ High technology
-Innovative
-Safety
-Responsible
Price
-High value product
-A competitive advantage
-Unique in its class
-To achieve good margins
-Option’s car expensive
-The price that saves lives
Place
-Dealers
-Online
-Exposition/ Fairs
Promotion
-Events on business and sports channels
-Jaguar awareness programs
-Mobile marketing
-Mobile