Hetauda Cement Industry Ltd. was established in 1976 A.D. under the government undertaking with the core objectives of the production of cement. In the market, there are many private and government agencies engaged in this kind of manufacturing. Hetauda cement industry has the core competitors like Udayapur Cement Industry (government) and many private cement factories.
Hetauda cement industry is the single company to produce clinker in Nepal. It has the very good credit over the market. The capacity of the Industry is 750 Metric Ton per day or 16000 bags of Cement per day. The annual capacity is 260000 MT.
The cement industry is operating with many difficulties in the market like labor union issues, strikes and lockouts. The major strengths of the company are market coverage, quality, market credit, government supports etc. The major weaknesses are union stress in the organization, capital, over staffing, cumulative loss, old technologies and so on. Besides this the company has good opportunities from the market in regard of raw material, government support, availability of clinker, investment opportunity to third party, and the failure of key competitors like Himal cement factory and other private organizations. The major threats of the organization are external labor unions, government appointment process of top level management, foreign interest on the cement industry of Nepal as a whole etc.
The company has short term objectives of better utilization of raw material, wastages management, managing overstaffing, increasing the annual turnover. It has medium term objectives of optimization of plant capacity, maintenance of plants, management of labor unions, and lessen the cumulative loss. The long term objectives are capital enhancement, replacement of plants, realizing corporate social responsibility, quality assurance to consumer.
The structure of the organization is top to bottom and is supported by vertical chain of command. It has
Bibliography: Books Marketing Management; A South Asian Perspective, 13th edition, P. Kotler. Reports Annual report, Hetauda cement Industries Ltd, 2009 Annual report, Hetauda cement Industries Ltd, 2010 Annual report, Hetauda cement Industries Ltd, 2011 Web Sites www.google.com www.hetaudacementfactory.com www.mof.gov.np