Jamba Juice
Nhi Huynh
Professor John Voyer
Due Date 09/18/2014
External Analysis Assignment
Jamba Juice (JJ) was founded by Kirk Perron in 1990. It is now a chain of smoothie restaurants with over ten thousands stores in the United States. According to the PESTEL analysis technique, Political plays an important role of a business life. Nowadays, with the economy regression, Government has been tight up the budget of spending and got more taxation project to people. Tax is increasing every year as well as inflation rate is going up lead to the cost of ingredient is more unpredictable pricing. In 2007, Jamba Juice had to buy raw materials on the spot market without protection against price volatility. In particular, a company would have to pay high prices for fruits and other herbals proteins in future. Economy also impact on the business. United States has been in the economic recession since 2007. This leads to consumer has to change their healthy living and eating behavior to adjust with the economic situation. Households tighten up their budget for spending. Therefore, it cost more money for JJ to focus on the company-owned model, it’s to expand the menu and marketing. Society is one of the key factors that business needs to take a careful analysis to create an efficient strategy. During economic regression, consumer shopping trend has been changed quickly. Young consumer experiences on new thing, new place or new setup instead go to favorite smoothie store. Consequently, JJ implemented creating tastier smoothies that utilized new raw ingredients to increase their loyal customers. Technology also plays a key factor in business strategy. Nowadays, no business can survive without participating in social media and online marketing. JJ has not used social media network such as Facebook, Twitter to promote as much as other business. Opening stores in different location is an advantage for customers because it is
Professor John Voyer
Due Date 09/18/2014
External Analysis Assignment
Jamba Juice (JJ) was founded by Kirk Perron in 1990. It is now a chain of smoothie restaurants with over ten thousands stores in the United States. According to the PESTEL analysis technique, Political plays an important role of a business life. Nowadays, with the economy regression, Government has been tight up the budget of spending and got more taxation project to people. Tax is increasing every year as well as inflation rate is going up lead to the cost of ingredient is more unpredictable pricing. In 2007, Jamba Juice had to buy raw materials on the spot market without protection against price volatility. In particular, a company would have to pay high prices for fruits and other herbals proteins in future. Economy also impact on the business. United States has been in the economic recession since 2007. This leads to consumer has to change their healthy living and eating behavior to adjust with the economic situation. Households tighten up their budget for spending. Therefore, it cost more money for JJ to focus on the company-owned model, it’s to expand the menu and marketing. Society is one of the key factors that business needs to take a careful analysis to create an efficient strategy. During economic regression, consumer shopping trend has been changed quickly. Young consumer experiences on new thing, new place or new setup instead go to favorite smoothie store. Consequently, JJ implemented creating tastier smoothies that utilized new raw ingredients to increase their loyal customers. Technology also plays a key factor in business strategy. Nowadays, no business can survive without participating in social media and online marketing. JJ has not used social media network such as Facebook, Twitter to promote as much as other business. Opening stores in different location is an advantage for customers because it is