Jamba Juice Case
Jamba Juice Case Thought Starters
1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class.
2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage.
3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy?
4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan which vehicles might you use to build awareness and generate traffic.
5. Do an assessment of the financial health of the company.
6. What recommendations would you make to see Jamba Juice grow and increase market share? Do you think their proposed strategy in the case study of following the Starbuck’s model is a good one?
Abercrombie and Fitch’s product line and target market is starkly different from that of its origins. Founded in 1892, the retailer was an outfitter of sporting and excursion goods. It sold shotguns, fishing rods, tents and outdoor gear. It catered to the rich and its products were priced accordingly. By contrast, today, Abercrombie and Fitch is known more as a clothing retailer, with a with a target market between the ages of 18 and twenty-something. The firm has come a long way from its origins. The transformation and reposition of A&F did not occur in a vacuum. The company struggle to maintain and grow its niche in the sporting and excursion goods area. In 1976, financial woes forced it to file for Chapter 11 bankruptcy protection. This marked the real transformation and reposition of the company. It changed hands a couple of times and was finally acquired by The Limited, a clothing retailer.
With its repositioning, Abercrombie and Fitch is now a key player in the apparel market with a key demographic as its target market. In line with its strategy to broaden its appeal in 2005, the firm opened a 36,000 square-foot store in Manhattan and
1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class.
2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage.
3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy?
4. If you were a marketing director for Jamba Juice and were asked to develop an advertising and media plan which vehicles might you use to build awareness and generate traffic.
5. Do an assessment of the financial health of the company.
6. What recommendations would you make to see Jamba Juice grow and increase market share? Do you think their proposed strategy in the case study of following the Starbuck’s model is a good one?
Abercrombie and Fitch’s product line and target market is starkly different from that of its origins. Founded in 1892, the retailer was an outfitter of sporting and excursion goods. It sold shotguns, fishing rods, tents and outdoor gear. It catered to the rich and its products were priced accordingly. By contrast, today, Abercrombie and Fitch is known more as a clothing retailer, with a with a target market between the ages of 18 and twenty-something. The firm has come a long way from its origins. The transformation and reposition of A&F did not occur in a vacuum. The company struggle to maintain and grow its niche in the sporting and excursion goods area. In 1976, financial woes forced it to file for Chapter 11 bankruptcy protection. This marked the real transformation and reposition of the company. It changed hands a couple of times and was finally acquired by The Limited, a clothing retailer.
With its repositioning, Abercrombie and Fitch is now a key player in the apparel market with a key demographic as its target market. In line with its strategy to broaden its appeal in 2005, the firm opened a 36,000 square-foot store in Manhattan and