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Business Goals
In retrospect, staying in business these past 3 years has been a pretty major undertaking. We have had to learn to be flexible, willing to admit our mistakes, and to have specific short- and long-term goals that we strive to accomplish. Fortunately for us, we are blessed with a great team of employees. We have very little turn-over and the work ethic of our community of employees is second-to-none. We are also blessed with being located in Purok 5, Barangay Dalahican Lucena City, one of the greatest small cities in the Quezon. The people, climate, and local government all integrate into a thriving business environment.
Objectives
A commercial rice miller will have following objectives: * produce edible rice that appeals to the customer- i.e. rice that is sufficiently milled and free of husks, stones, and other non-grain materials * maximize the total milled rice recovery out of paddy minimize grain breakage
Milling is a crucial step in post-production of rice. The basic objective of a rice milling system is to remove the husk and the bran layers, and produce an edible, white rice kernel that is sufficiently milled and free of impurities. Depending on the requirements of the customer, the rice should have a minimum of broken kernels.
Business Strategies
Mara’s Bigasan Store will implement the following strategies to achieve its goals of becoming the leading bigasan store:
(1) Create a compelling value proposition for both sponsors and consumers.
(2) Build strong brand recognition and leverage the brand equities affiliated with other bigasan store.
(3) Provide a compelling presentation of content and products to encourage repeat visits.
(4) Leverage our technology investments to create a measurable marketing and e-commerce platform that enables measurability, personalization and integration with our sponsors.
(5) Provide a high level of personalized service.