1888 PressRelease - The 100-year-old JB Duarte, has chosen a new path for its business. The company has decided to focus on the real-estate market in the countryside of São Paulo, and it expects to launch projects with potential sales of R$100 million over the next four years. US investment fund Golden Eagle, which works with construction and real-estate development, is considering investing in the Brazilian company.
The 100-year-old company JB Duarte, expects to launch projects with potential sales of R$100 million over the next four years. Laodse de Abreu Duarte - Paul Chehade
JB Duarte, maker of vegetable oil, now bets on real estate
The 100-year-old JB Duarte, which took root in the agriculture sector by betting on the production of vegetable oils and, more recently, the supply of wood, has chosen a new path for its business. The company has decided to focus on the real-estate market in the countryside of São Paulo, and it expects to launch projects with potential sales of R$100 million over the next four years.
The company was founded in 1914 and became famous with the creation of "Maria oil", during World War II. At the time, since it was difficult for ships to arrive from Europe with olive oil, due to the German blockade on the Brazilian coast, JB Duarte had the idea to launch a mixed product, which had 30% olive oil and the remaining 70% peanut oil. "It was so successful that even today the brand [now owned by Cargill] is the leader in the compound-oil segment," says Laodse de Abreu Duarte, superintendent of JB and grandson of the company founder, José Baptista Duarte. The company then started processing other oilseeds, such as soybeans, corn and sunflower. It went public in 1985 but, 11 years later, struggling amid growing competition with foreign groups, JB Duarte decided to lease its industrial unit