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ASSIGNMENT INNOBUS CASE
You have considerable freedom in deciding how to go about in answering the questions, although we do provide you with some hints.
Part 1. Global problem definition (assignments 1-2)
This part is aimed at getting a general picture of InnoBus and its business and to finding out which problems InnoBus is facing at the moment.
1. InnoBus and the business
Summarize the main company characteristics (such as size, structure, culture, turnover etc.) and indicate the mission and goals to be accomplished regarding continuity and profitability and other criteria.
2. Main problems
Give a general description of the main problems InnoBus is facing at the moment. Make an assessment of how serious these problems are and give your opinion about the outlook of InnoBus’ future.
Part 2. External and internal analysis (assignments 3-11)
In order to gain more insight in the background of the problems of InnoBus you are asked to make an external and internal analysis of the company. The focus of this analysis is on the political, economical and social context, on the competition and competitors, on the stakeholders and customers, on the product and the market, on the resources and the value chain of the company.
3. Political, economical and social context How can you characterize the political, economical and social context of bus manufacturing for public transport in Canada and the USA.
4. Competition What are the forces which drive the competition in bus building and give a description of the main players in that competition.
5. Competitors Describe the competitors InnoBus in terms of market share, strengths and weaknesses.
6. Stakeholders What are InnoBus’ main stakeholders. Characterize their relationship to InnoBus in terms of power. How urgent are these relationships for InnoBus.
7. Customers How can you typify the customers of InnoBus.
8. Market What is the market like. What kind of market segmentations can
You have considerable freedom in deciding how to go about in answering the questions, although we do provide you with some hints.
Part 1. Global problem definition (assignments 1-2)
This part is aimed at getting a general picture of InnoBus and its business and to finding out which problems InnoBus is facing at the moment.
1. InnoBus and the business
Summarize the main company characteristics (such as size, structure, culture, turnover etc.) and indicate the mission and goals to be accomplished regarding continuity and profitability and other criteria.
2. Main problems
Give a general description of the main problems InnoBus is facing at the moment. Make an assessment of how serious these problems are and give your opinion about the outlook of InnoBus’ future.
Part 2. External and internal analysis (assignments 3-11)
In order to gain more insight in the background of the problems of InnoBus you are asked to make an external and internal analysis of the company. The focus of this analysis is on the political, economical and social context, on the competition and competitors, on the stakeholders and customers, on the product and the market, on the resources and the value chain of the company.
3. Political, economical and social context How can you characterize the political, economical and social context of bus manufacturing for public transport in Canada and the USA.
4. Competition What are the forces which drive the competition in bus building and give a description of the main players in that competition.
5. Competitors Describe the competitors InnoBus in terms of market share, strengths and weaknesses.
6. Stakeholders What are InnoBus’ main stakeholders. Characterize their relationship to InnoBus in terms of power. How urgent are these relationships for InnoBus.
7. Customers How can you typify the customers of InnoBus.
8. Market What is the market like. What kind of market segmentations can