JDB and Wong Lo Kat business strategy
MSc Biotechnology, Bioprocessing & Business Management
2014/15
Module name and number
IB9U4Business strategy
Assignment title
Student Number
1453770
Word Count 2991
Contents
1. Introduction of JDB Company 3
2. Status analysis 5
3. External environment analysis of JDB(PEST Analysis) 6
3.1. Political 6
3.2. Economic 7
3.3. Social 9
3.4. Technological 10
4. Porter five forces 11
4.1. Among existing competitors 11
4.2. Threat of new enterants 11
4.3. Threat of substitutes 12
4.4. Bargaining power of suppliers 12
4.5. Bargaining power of buyer 12
5. JDB 's internal environmental analysis (SWOT analysis) 13
5.1. Marketing Channel 13
5.2. Marketing teams 13
5.3. Others 13
5.4. SWOT analysis 14
5.4.1. Strength 14
5.4.2. Weakness 15
5.4.3. Opportunity 15
5.4.4. Threaten 15
6. Business Strategies 16
7. Business Strategies 17
1. Introduction of JDB Company
JDB Group is a wholly-owned company of Hong Kong, headquarters is based in Beijing the capital of China, as the major domestic specialty drinks, mineral water production and sales enterprises. Currently, the JDB 's products include red canned, bottled, "JDB" and "Kunlun mountains natural mineral water."
JDB herbal tea produced according to traditional recipes, using the finest materials herbal preparation, adhering to the traditional cooking process, extract herbal essence through modern technology, meticulous deployment; it contains herbal plants such as chrysanthemum, licorice, jelly, honeysuckle and so has effects on prevention potential inflammation. (1In traditional Chinese medicine the doctors explain the symptom suffer from excessive internal heat and fell uncomfortable which is different western medicine).
Modern scientific research shows that: JDB, because of its preventive effects of herbal tea were mentioned and the characteristics of the natural health so that attract more and more consumers.
When you enjoy Chuan Xiang dishes, hot pot, barbecue, French fries,
2014/15
Module name and number
IB9U4Business strategy
Assignment title
Student Number
1453770
Word Count 2991
Contents
1. Introduction of JDB Company 3
2. Status analysis 5
3. External environment analysis of JDB(PEST Analysis) 6
3.1. Political 6
3.2. Economic 7
3.3. Social 9
3.4. Technological 10
4. Porter five forces 11
4.1. Among existing competitors 11
4.2. Threat of new enterants 11
4.3. Threat of substitutes 12
4.4. Bargaining power of suppliers 12
4.5. Bargaining power of buyer 12
5. JDB 's internal environmental analysis (SWOT analysis) 13
5.1. Marketing Channel 13
5.2. Marketing teams 13
5.3. Others 13
5.4. SWOT analysis 14
5.4.1. Strength 14
5.4.2. Weakness 15
5.4.3. Opportunity 15
5.4.4. Threaten 15
6. Business Strategies 16
7. Business Strategies 17
1. Introduction of JDB Company
JDB Group is a wholly-owned company of Hong Kong, headquarters is based in Beijing the capital of China, as the major domestic specialty drinks, mineral water production and sales enterprises. Currently, the JDB 's products include red canned, bottled, "JDB" and "Kunlun mountains natural mineral water."
JDB herbal tea produced according to traditional recipes, using the finest materials herbal preparation, adhering to the traditional cooking process, extract herbal essence through modern technology, meticulous deployment; it contains herbal plants such as chrysanthemum, licorice, jelly, honeysuckle and so has effects on prevention potential inflammation. (1In traditional Chinese medicine the doctors explain the symptom suffer from excessive internal heat and fell uncomfortable which is different western medicine).
Modern scientific research shows that: JDB, because of its preventive effects of herbal tea were mentioned and the characteristics of the natural health so that attract more and more consumers.
When you enjoy Chuan Xiang dishes, hot pot, barbecue, French fries,
References: Baogao.com, (2012). 中国软饮料市场发展现状_专家视点_中国报告大厅. [online] Available at: http://www.baogao.com/shidian/1776.html [Accessed 7 Apr. 2015]. District.ce.cn, (2015). 王老吉商标仲裁 归属之争落幕. [online] Available at: http://district.ce.cn/newarea/roll/201205/29/t20120529_23361901.shtml [Accessed 29 May 2012]. Ma, L. (2012). 王老吉商标之争始末. [online] Finance.sina.com.cn. Available at: http://finance.sina.com.cn/focus/wljtime/ [Accessed 7 Apr. 2015]. Money.163.com, (2012). “王老吉”恩怨录. [online] Available at: http://money.163.com/12/0525/14/82C122T700253B0H.html [Accessed 7 Apr. 2015].