In his work Simulacra and Simulation, a post-modern sociologist, Jean Baudrillard discusses how Capitalism surrounds the authenticity and social life. He says;
“Whence the characteristics hysteria of our times: that of the production and reproduction of the real... That is why today this ‘material’ production is that of the hyperreal itself.” Baudrillard examines how authenticity is displaced in the fields such as economics, art, science, politics, media and cinema by concentrating on America and how an unreal world disconnected with authenticity is created. Baudrillard says the real has turned into a simulation. What causes that is the culture itself. The universe we live in is the universe of simulation. Baudrillard states that it is slided into chaos as a result that authenticity is atrophied by simulacras and resembles that situation to the Mobius effect, a vicous circle. At this stage, it is stated that inner explosion will be experienced.
“Illusion is no longer possible, because the real is no longer possible.”
The real devoid of origin and authenticity is reproduced by means of models. This is called simulation. Today, authenticity is generated by cells, matrixes, memories and instruction models. By this means, it is possible to reproduce infinitely many numners of authenticity. We will no longer need rational authenticity, because authenticity is not in a position to cope with the ideal and negative processes. From now on, there is executional authenticity, because it is devoid of the imaginariness bundling it up. In a hyper-space devoid of that atmosphere, authenticity resembling combinative models and produced synthetically is, in other saying, hyper-reality.
With this transition to the different space that shows we have no relation with the perspective peculiar to authenticity or reality any more, the simulation era in which sender systems are liquidated has begun. Here, we talk about