Jean Kilbourne Analysis

Media, specifically advertisements, are objectifying and sexualizing women. These ads make women want to be someone unrealistic and cause low self-esteem and things like obesity and anorexia. Men also compare everyday women to these models, and expect to fall in love with a “perfect” women. Thankfully not everyone supports these types of ads, including myself.
In the documentary Jean Kilbourne points out many things advertisements do, we as the public accept these messages simply because we have become use to seeing it and it seems like the norm. Kilbourne mentions how people believe they aren’t being influenced by these ads but they actually just aren’t conscious about it. The ads send messages such as women are supposed to be sexy and flawless at all times. They give women the message that our looks are the most important thing about us. The sad thing is that although we aspire to be as perfect or flawless as these models are in the cover of magazines, these models aren’t perfect themselves. All pictures are modified to some extent whether its touch ups through Photoshop or piecing together several women to create the perfect one who has the best
The public needs to realize that these advertisements do affect us, whether we realize it or not, we all get ideas from the media and start believing what they are telling us. Ads won’t stop using women like this because they make profit when we feel terrible therefore we need to be educated and get involved and support when companies try to fight this norm such as Dove. For example the speaker said how in Germany a magazine stopped using professional models which is awesome and in Madrid they don’t use models who are too skinny. Another example I can think of is to support plus size models, they are starting to become more popular especially on social media, although I believe these plus size models still get photoshopped, representation of a non-white