Project 1
Company: Jenny Craig International
Taiwan May 2014
1. How can you explain the twice failure of Jenny Craig in UK?
From previous research, more than half of Britain wanted to lose weight. In Europe, Britain is highest proportion of obesity. Jon Walsh, MD of Jenny Craig UK said: In the UK 61.4% of adults is classified as overweight or obese and almost a quarter are obese. Reasonable to say that, the Jenny Craig’s company should be success in UK. But in fact, they failed twice. In our group opinion, we organize few more problems about Jenny Craig failure in UK. It is concluded that reason as follow:
In 1990 to 1992 Jenny Craig failure in UK
a. In 1990, Jenny Craig and its rival …show more content…
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