JENSEN SHOES JANE KRAVITZ S STORY CASE 
JENSEN SHOES: JANE KRAVITZ’S STORY CASE ANALYSIS
By:
Group U2
Ankit Sharma 14F407
Divya Panchal 14F417
Meduri Jaya Syam 14F431
Tilottama Choudhury 14F452
Ujjwal Sood 14F453
Case Facts
PRIMARY ISSUE:
Company management requires to know the opportunities for new markets and new products, necessitating the need to expand product lines in this process, Janes Karvitz, strategic production took up Lyndon in her team and now facing problem with his attitude at work and trying to motivate him to finish his assigned work
About organization and employee designations:
Jensen Shoes is an American company which is specializing in athletic and casual shoes for both adults and children
The hierarchy of the employees is as follows:
Sally Briggs-VP of marketing
Chuck Taylor - Director of Strategic marketing
(Strategic product managers) Jane Kravitz- casual wear ; Kyle-athletic shoes ; Robert – children shoes
Lyndon –staff
Patty Russell: HR professional
Present situation of the company :
About Lyndon and Jane Kravitz:
• Lyndon Twitchell ,a staff member in Jane's team, and was given two strategic objectives (s.o.’s) to complete i.e Latino and African American market.
• In addition to it, he was assigned a third project on environmental issues at the same time.
• Lyndon has not been able to fulfil his strategic objectives under Chuck while he was in a management position.
• After been transferred to Jane’s team, he tried to take a week to fly to the west coast and attend a trade show.
• Twitchell and Jane came to an agreement that Twitchell would be responsible for only one strategic objective and they signed a contract to record the same.
Problem identification and Contextual analysis: Pre-assumptions by Kravitz and their effect on her behaviour: The case reflected the fact that Janes took up Lyndon in her team and now facing problem with his
By:
Group U2
Ankit Sharma 14F407
Divya Panchal 14F417
Meduri Jaya Syam 14F431
Tilottama Choudhury 14F452
Ujjwal Sood 14F453
Case Facts
PRIMARY ISSUE:
Company management requires to know the opportunities for new markets and new products, necessitating the need to expand product lines in this process, Janes Karvitz, strategic production took up Lyndon in her team and now facing problem with his attitude at work and trying to motivate him to finish his assigned work
About organization and employee designations:
Jensen Shoes is an American company which is specializing in athletic and casual shoes for both adults and children
The hierarchy of the employees is as follows:
Sally Briggs-VP of marketing
Chuck Taylor - Director of Strategic marketing
(Strategic product managers) Jane Kravitz- casual wear ; Kyle-athletic shoes ; Robert – children shoes
Lyndon –staff
Patty Russell: HR professional
Present situation of the company :
About Lyndon and Jane Kravitz:
• Lyndon Twitchell ,a staff member in Jane's team, and was given two strategic objectives (s.o.’s) to complete i.e Latino and African American market.
• In addition to it, he was assigned a third project on environmental issues at the same time.
• Lyndon has not been able to fulfil his strategic objectives under Chuck while he was in a management position.
• After been transferred to Jane’s team, he tried to take a week to fly to the west coast and attend a trade show.
• Twitchell and Jane came to an agreement that Twitchell would be responsible for only one strategic objective and they signed a contract to record the same.
Problem identification and Contextual analysis: Pre-assumptions by Kravitz and their effect on her behaviour: The case reflected the fact that Janes took up Lyndon in her team and now facing problem with his