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Jerry Maguire

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Jerry Maguire
Worksheet 1 – Jerry Maguire

Students must secure (purchase, rent, or borrow) and view a copy of Jerry Maguire to answer the following questions

1. Describe Jerry Maguire’s job and describe what this type of position entails.

Jerry Maguire is a sports agent a person who negotiates employment and endorsement deals for an athlete. For their services, the agent receives a commission, which usually runs between 4 and 10 percent. The agent also may assist in public relations and all aspects of his client's finances.

Our text states a few of the other responsibilities of the agent are; • Determines the value of the players services • Convinces a club to pay the player the aforementioned value • Develops the package of compensation to suit the player’s needs • Protects the player’s rights under contract • Counsels the player about post career security, both financial and occupational • Finds a new club upon the player’s free agency • Assists the player in earning extra income from endorsements, speeches, appearances, and commercials • Advises athletes on the effect of their personal conduct on their career (p 26)

According to Wikipedia, a sports agent helps market athletes or products associated with that athlete to promote an athlete's career. Agents are responsible for communications with team owners, managers, coaches, and other individuals. Primarily, agents are used to broker and negotiate contracts for their clients. Also, they are responsible for making recommendations in regards to the athlete's options. In addition to finding income sources, agents often handle public relations matters for their clients. In some large sports agencies, such as IMG, Creative Artists Agency, and Octagon, agents deal with all aspects of a client's finances, from investment to filing taxes.

Sports agents may be relied upon by their clients for guidance in all business aspects, and sometimes even more broadly. For example,

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