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P2: Describe the different stakeholders who influence the purpose of two contrasting business
A stakeholder is an individual or group with an interest in the success of a business. In a business there can be internal and external stakeholders. An internal stakeholder is a stakeholder who is internally linked to the business for reasons that would benefit them like Employees would be an internal stakeholder because they would be seeking high wages whereas an owner would be an internal stakeholder and their interest would be to seek for their shares to increase in value.
External shareholder can be customers, consumers and even suppliers which still have interest in the business but are not internally linked to the business
Tesco PLC and Ba
Customers
Interests: To buy good quality items at a lower price than other rival supermarkets
Influence: If a customer is satisfied with the product then they could will recommend it to their associates, and if they are not the could end up talking to customer services, and from their customer services could look at the quality of the product and end up making a decision to keep their customers happy for example if they customer complained to the Tesco Customer Services desk about the poor quality of the item they bought , customer services could end up improving the item to make sure their products are of a high quality Suppliers
Interests: To sell good to the business
Influence: If the supplier sells its goods at an expensive rate Tesco will also have to increase the value of their product/goods, Stock because if they supply a low level of stock then the goods/products’ value will increase due to the fact that a lot of people will want it but the business won’t have enough stock to match the customers’ needs so they will increase the value but if the supplier sells a lot of stock to the business then it will become easier to buy so the price will decrease, they also influence satisfaction of the customer by

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