Jet Airways
Journal of Case Research
Volume II
Issue 02
Communicating in a Crisis and the Role of a Business Leader:
The Case of Jet Airways
Payal Mehra1
Jet Airways: Background
Jet Airways (India) Private Limited was a reputed private airline in India with an average fleet age of 4.45 years. Jet flew to 63 destinations spanning the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow),
Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Katmandu, Dhaka, Kuwait, Bahrain,
Muscat, Doha, Riyadh, Jeddah, Abu Dhabi and Dubai. The Airline carried 1.28 million passengers out of 4.08 million passengers carried by the whole airlines industry. It enjoyed a reputation for punctuality and outstanding service and consequently attracted a large proportion of business travelers. Currently it operates a fleet of 97 aircrafts, which includes 12
Airbus 330-200; 20 ATR 72-500 aircraft;11 Boeing 737-700;42 Boeing 737-800; 2 Boeing 737900 and 10 Boeing 777-300 ER. The management had ambitious plans to develop its own maintenance hangers and pilot training centers
Jet Airways: Origins
Recipient of several business and leadership awards, Company founder Naresh Goyal completed his graduation in Commerce in 1967 and joined the travel business at the age of 18 as a general sales agent (GSA) for the Lebanese International Airlines. From 1967 to 1974 he learnt the intricacies of the travel business through his association with several foreign airlines.
1
Payal Mehra, Assistant Professor, Indian Institute of Management, Lucknow.
Email: payal@iiml.ac.in
The trial version of the case was presented at Case Writing Conference organized by IMT,
Nagpur in 2010. The author would like to thank the panelists for their suggestions which helped in the development of the case.
Page | 133
Journal of Case Research
Volume II
Issue 02
In May 1974, he formed his own company, Jetair (Private) Limited, to
Volume II
Issue 02
Communicating in a Crisis and the Role of a Business Leader:
The Case of Jet Airways
Payal Mehra1
Jet Airways: Background
Jet Airways (India) Private Limited was a reputed private airline in India with an average fleet age of 4.45 years. Jet flew to 63 destinations spanning the length and breadth of India and beyond, including New York (both JFK and Newark), Toronto, Brussels, London (Heathrow),
Hong Kong, Singapore, Kuala Lumpur, Colombo, Bangkok, Katmandu, Dhaka, Kuwait, Bahrain,
Muscat, Doha, Riyadh, Jeddah, Abu Dhabi and Dubai. The Airline carried 1.28 million passengers out of 4.08 million passengers carried by the whole airlines industry. It enjoyed a reputation for punctuality and outstanding service and consequently attracted a large proportion of business travelers. Currently it operates a fleet of 97 aircrafts, which includes 12
Airbus 330-200; 20 ATR 72-500 aircraft;11 Boeing 737-700;42 Boeing 737-800; 2 Boeing 737900 and 10 Boeing 777-300 ER. The management had ambitious plans to develop its own maintenance hangers and pilot training centers
Jet Airways: Origins
Recipient of several business and leadership awards, Company founder Naresh Goyal completed his graduation in Commerce in 1967 and joined the travel business at the age of 18 as a general sales agent (GSA) for the Lebanese International Airlines. From 1967 to 1974 he learnt the intricacies of the travel business through his association with several foreign airlines.
1
Payal Mehra, Assistant Professor, Indian Institute of Management, Lucknow.
Email: payal@iiml.ac.in
The trial version of the case was presented at Case Writing Conference organized by IMT,
Nagpur in 2010. The author would like to thank the panelists for their suggestions which helped in the development of the case.
Page | 133
Journal of Case Research
Volume II
Issue 02
In May 1974, he formed his own company, Jetair (Private) Limited, to
References: Fly Beyond the Country 's Borders, But the Government Wants to Protect the State Carriers," Far Eastern Economic Review, December 5, 2002, p Finance, January 4, 1997, p. 13. accessed July 2010 Page | 146