Preview

Jet Blue

Powerful Essays
Open Document
Open Document
2316 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Jet Blue
An Airline for the People
Management Accounting
02/27/2013

An Airline for the People
JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012), their goal is, and always has been, “bringing humanity back to air travel.” JetBlue values its strong company culture, as described on their “Work Here” website page (n.d.), and its communication structure encourages upward and downward communication, which lessens the power gap within the organization. JetBlue works with many different third party companies and vendors to procure the goods and services that JetBlue customers have grown accustomed to; such as the roomy Airbus A320s. There have been lapses in JetBlue’s communication ethics; however, their major mistakes seem to be few and far between. Their strong leadership is likely the reason that they have such a short list of mishaps. JetBlue’s entire culture is based on excellent customer service, and they carefully select their team accordingly (JetBlue, 2012).
History
JetBlue is a young airline, compared to its competitors. According to JetBlue’s online History webpage (n.d.), it was founded in February of 1999 by David Neeleman, as “New Air.” The focus of Neeleman’s vision was to bring customer service back to the air, hence his decision to install televisions at each seat, making JetBlue the first airline to provide live satellite television to their customers (Mount, 2004). JetBlue’s online History webpage (n.d.) states that in February of 2000, JetBlue took off on its very first flight from its hub at John F. Kennedy International Airport (JFK), down to Fort Lauderdale, FL. Over the course of this year, JetBlue added 10 service destinations to their itinerary and, on December 21, 2000, flew their one millionth customer. Then, just four months later, they flew their two millionth customer (JetBlue - History, n.d.).
This fledgling airline continued to grow


References: Anonymous (2008). Attensity selected to assist JetBlue airways in understanding and acting on customer feedback Dainton, M. & Zelley, E. (2011). Applying Communication Theory for Professional Life: A Practical Introduction (2nd ed.) DOT (2011). Retrieved from http://www.dot.gov/affairs/2011/ dot11511.html JetBlue (2002). Retrieved from http://investor.jetblue.com/phoe nix.zhtml?c=131045&p=irolnewsArticle&ID=332451&highlight= JetBlue (2003). Retrieved from http://investor.jetblue.com/ph oenix.zhtml?c=131045&p=irolnewsArticle&ID=469948&highlight= JetBlue (2007). Retrieved from http://investor.jetblue.com/phoe nix.zhtml?c=131045&p=irol-newsArticle&ID=965052&highlight JetBlue (2010). Retrieved from http://investor.jetblue.com/phoe nix.zhtml?c=131045&p=irol-newsArticle&ID=1472362&highlight= JetBlue (2012). Retrieved from http://investor.jetblue.com/phoe nix.zhtml?c=131045&p=irolnewsArticle&ID=1650773&highlight= JetBlue (2012). Retrieved from http://www.jetblue.com/flying- on-jetblue/customer-protection/ JetBlue (2012). Retrieved from https://workhere.jetblue.com/sap (bD1lbiZjPTEwMCZkPW1pbg==)/bc/bsp/sap/zhrcf_apply_ext/application.do Mount, I. (2004). Retrieved from http://www.inc.com/magazine/ 20040401/25neeleman.html MSNBC (2007). Retrieved from http://www.msnbc.msn.com/id/ 17166299/ns/travel-news/t/jetblue-apologizes-after-passengers-stranded/#.T1vJtIGm-So Wilen, J. (2007). Retrieved from http://www.usatoday.com/money/ economy/2007-05-10-364234841_x.htm
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Jet Blue and West Jet
    • 321 Words
    • 2 Pages

    Jet Blue and West Jet

    For example, we see in the case of West Jet, the amount of chaos created after…

    • 321 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Jet Blue vs Southwest
    • 1154 Words
    • 5 Pages

    Jet Blue vs Southwest

    Wynbrandt, James. Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition--even in the World 's Most Turbulent Industry. Hoboken, NJ: Wiley, 2004. Print.…

    • 1154 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Problems at Jetblue
    • 524 Words
    • 3 Pages

    Problems at Jetblue

    JetBlue marketed themselves as the inexpensive alternative to other airlines. Therefore, the company had to eliminate all of the bells and whistles its competitors offered in an effort to keep costs down. This also meant that its operations staff and IT systems were significantly limited. As a result, the company was not prepared for an emergency situation of such a large scale. The bad weather on February 14, 2007 caught them off-guard; their IT systems in place were not capable of handling the overload of required information. Also, JetBlue’s staff was limited and not properly cross-trained in handling reservation, flight and crew applications. Additionally, poor policies and procedure in place, like the airlines policy to do whatever it could to ensure a flight was completed, even if it meant waiting for a few hours, contributed to the downward spiral that took place in 2007 for JetBlue. Management took a risk that the weather would improve and hoped that the decision they had taken would pay off with huge profits.…

    • 524 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Jetblue Airlines
    • 1078 Words
    • 5 Pages

    Jetblue Airlines

    JetBlue started their business in a positive approach, by ensuring the main elements were in place prior to starting operations. Compared to JetBlue 's counterparts that started up their airlines in the 1980 's and 1990 's, JetBlue began with a highly experienced senior management team, dedicated core values, and plenty of capital to ride out the low times.…

    • 1078 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Jetblue Case Analysis
    • 1125 Words
    • 5 Pages

    Jetblue Case Analysis

    JetBlue Airways airline was established by David Neeleman as a low-fare airline with high-quality customer service. His goal was to create an airline that was innovative for the current market. Their main focus was to provide service to areas that were underserved as well as to large cities with overpriced fares. He aimed to establish a strong brand that differentiated itself from its competitors by being a safe, reliable and low cost-airline. Neeleman managed to achieve this partially by hiring friendly, helpful, team-oriented, and customer-focused people. JetBlue is capable of offering low-cost flights due to their low operating costs. In order to achieve the cost advantage, they initially operated a single-type aircraft, the Airbus A320, as opposed to the more popular but costly Boeing 737. Not only was the airbus cheaper to maintain, but it was also more fuel-efficient. Additionally, they decided not to serve any meals on their planes as well as their pilots had to always be available, if needed, to help do the cleanup of the aircraft in order to minimize the time the aircraft was on the ground. They also pioneered the low-cost airline industry by displaying the lowest incidence of delayed, mishandled, or lost bags, and the third-lowest number of customer complaints. Since JetBlue is a customer-oriented company, its objective is to make the customer’s experience extraordinary by providing electronic ticketing and improved in-flight entertainment so that it can rapidly grow as an affordable airline.…

    • 1125 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Jetblue Business Culture
    • 448 Words
    • 2 Pages

    Jetblue Business Culture

    * Integrity, JetBlue instills a sense of integrity in everything it does, also it believes that it is the only way to do business.…

    • 448 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Jetblue Case Analysis
    • 4169 Words
    • 17 Pages

    Jetblue Case Analysis

    Using the information provided by the case study "JetBlue Airways: A Cadre of New Managers Takes Control," this case study analysis will provide a detailed overview of all the positive and negative aspects of JetBlue airline. Furthermore, it will review the strategic vision and implementations of JetBlue, the airline industry, JetBlue’s financial performance, and future recommendations for the company’s strategy.…

    • 4169 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Jet Blue
    • 422 Words
    • 2 Pages

    Jet Blue

    3. In light of the Feb. 2007 crisis how did JetBlue try to repair the damage to its reputation? Was the company successful?…

    • 422 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Jet Blue and West Jet
    • 839 Words
    • 4 Pages

    Jet Blue and West Jet

    1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making?…

    • 839 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Jet Blue Case Study
    • 1912 Words
    • 8 Pages

    Jet Blue Case Study

    Gittel, J. H., O’Reilly, C (2001). JetBlue Airways Starting from Scratch. Boston: Harvard Business School Publishing. Pp. 1-14 (78-91).…

    • 1912 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    JET BLUE ; PREPARING FOR FINANCING
    • 2882 Words
    • 16 Pages

    JET BLUE ; PREPARING FOR FINANCING

    JetBlue Airways Corporation was formed in August 1998 as a low-fare, low-cost but high service passenger airline serving select United States market. JetBlue's operations strategy was designed to achieve a low cost, whilst offering customers a pleasing and differentiated flying experience. JetBlue has had a successful business model and strong financial results during that period, and performed well in comparison to other airline companies in the US during the period between 2000 and 2003. It had been the only other airline apart from Southwest airlines, to have been profitable during the aftermath of the September 11, 2001 attacks on World Trade Center, and at a time when the entire airline industry was experiencing losses.…

    • 2882 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Better Essays

    Jet Blue
    • 2688 Words
    • 12 Pages

    Jet Blue

    From exhibit 3, Profit and Loss Statement, comparison of the interest payment expenses ( as denoted by Dividends) has increase from 1979 to 1981 by 104.3% which is attributed to the rise in T-bills interest rates. Table 1.2…

    • 2688 Words
    • 12 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Jet Blue Melt Down
    • 457 Words
    • 2 Pages

    Jet Blue Melt Down

    The technology department at Jet Blue airlines let down the company during the melt down. There were many areas where if the technology department had been on top of its game this melt down would not have been nearly as bad as it was. These range from simple communications problems to issues with lost bags.…

    • 457 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Jetblue Swot Analysis
    • 2104 Words
    • 9 Pages

    Jetblue Swot Analysis

    Known as one of the very few airlines which has actually managed to make a…

    • 2104 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    Jet Blue Case Study
    • 1186 Words
    • 5 Pages

    Jet Blue Case Study

    References: Bailey, Jeff. (Feb.19, 2007). JetBlue’s CEO Is ‘Mortified’ After Fliers Are Stranded. Retrieved August 30th, 2008 from www.nytimes.com…

    • 1186 Words
    • 5 Pages
    Better Essays
    Read More

Related Topics