Jet Blue Paper
History
JetBlue Airways Corporation (JetBlue) was founded in 1998 in Delaware by David Neeleman, a former Southwest executive. The airline began operations in 2000 based out of JFK International Airport (JFK) in New York. JetBlue currently has over 12,900 employees and has been repeatedly ranked as number one in customer service among low-cost carriers by J.D. Power & Associates. As of December 31, 2010 the company operates over 650 flights daily, servicing 63 destinations in 21 states, including Puerto Rico, and eleven countries in the Caribbean and Latin America. The JetBlue’s goal from inception was to distinguish itself as a low-fare, low-cost passenger airline, offering high-quality customer service and a differentiated product. JetBlue focused on serving “underserved markets” and large metropolitan areas.
JetBlue differentiated itself from the competition by starting its business with substantial capital, flying new planes, hiring the best people, and focusing on service by listening to customer feedback. The company continued to set itself apart by offering newer aircrafts with roomy leather seats, increased leg room, free in-flight DirecTV, free in-flight XM satellite radio and free unlimited brand name snacks and beverages. JetBlue has also established a relationship with American Express for its customer loyalty program “True Blue.” The easy to navigate and innovative JetBlue website brings in 77% of total company sales booked.
JetBlue has many advantages on its side. The company is well positioned in one of the largest travel markets, the New York metropolitan area. In 2008, JetBlue completed it construction of a new state of the art terminal in its main hub at JFK airport. The company has also been increasing its presence at Boston’s Logan International Airport, which is an important travel market in the Northeast region. Currently, JetBlue is the largest carrier in Boston, with more than 19% of our domestic flight operations at that airport.
JetBlue Airways Corporation (JetBlue) was founded in 1998 in Delaware by David Neeleman, a former Southwest executive. The airline began operations in 2000 based out of JFK International Airport (JFK) in New York. JetBlue currently has over 12,900 employees and has been repeatedly ranked as number one in customer service among low-cost carriers by J.D. Power & Associates. As of December 31, 2010 the company operates over 650 flights daily, servicing 63 destinations in 21 states, including Puerto Rico, and eleven countries in the Caribbean and Latin America. The JetBlue’s goal from inception was to distinguish itself as a low-fare, low-cost passenger airline, offering high-quality customer service and a differentiated product. JetBlue focused on serving “underserved markets” and large metropolitan areas.
JetBlue differentiated itself from the competition by starting its business with substantial capital, flying new planes, hiring the best people, and focusing on service by listening to customer feedback. The company continued to set itself apart by offering newer aircrafts with roomy leather seats, increased leg room, free in-flight DirecTV, free in-flight XM satellite radio and free unlimited brand name snacks and beverages. JetBlue has also established a relationship with American Express for its customer loyalty program “True Blue.” The easy to navigate and innovative JetBlue website brings in 77% of total company sales booked.
JetBlue has many advantages on its side. The company is well positioned in one of the largest travel markets, the New York metropolitan area. In 2008, JetBlue completed it construction of a new state of the art terminal in its main hub at JFK airport. The company has also been increasing its presence at Boston’s Logan International Airport, which is an important travel market in the Northeast region. Currently, JetBlue is the largest carrier in Boston, with more than 19% of our domestic flight operations at that airport.