JETBLUE
UPDATING
As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014) we find out that the company has been a beacon of excellence in the Airlines industry and the Services Industry in General. Since 2010 as its CEO David Barger recognizes as the company´s most important sustainable competitive advantage, the culture and the human factor, and also as Robin Hayes, JetBlue´s chief commercial officer, calls the company´s S.O.C.I.A.L currency program that summarizes the excellent focus and obsession with making sure that every customer experience lives up to the company slogan, ¨Happy Jetting¨. Nowadays the focus of the company it´s still the obsession with the best customer experience with the company, with a different approach a horizontal integration has taken place among the company´s main strategies, this means that JetBlue has focus on improving the customer experience by making strong and profitable alliances with other Airlines in the industry, stepping into the expansion strategy by horizontal integration; opening new travel routes, connecting different countries and different markets allowing JetBlue to take the ¨Happy Jetting¨ into a new international level, for example the notification given by JetBlue to the public announcing that JetBlue and LAN partnered up to offer new interline connections between the Americas, or this other announce that said that JetBlue and IcelandAir partnered up to provide new travel options from North America throughout Europe, and this tow strategic alliances took place in 2011 and are only a few to
As the Case says itself JetBlues history has severely changed since its financial and operational fallout at 2007 February Valentine´s day that took several days to finish and had strong repercussions against the company’s brand and reputation; surprisingly in June 19th of the same year (2007) JetBlue ranked highest in J.D. Power and Associates North America Airline Customer Satisfaction Study; focusing more on the history and progress of JetBlue during the past seven years (2007-2014) we find out that the company has been a beacon of excellence in the Airlines industry and the Services Industry in General. Since 2010 as its CEO David Barger recognizes as the company´s most important sustainable competitive advantage, the culture and the human factor, and also as Robin Hayes, JetBlue´s chief commercial officer, calls the company´s S.O.C.I.A.L currency program that summarizes the excellent focus and obsession with making sure that every customer experience lives up to the company slogan, ¨Happy Jetting¨. Nowadays the focus of the company it´s still the obsession with the best customer experience with the company, with a different approach a horizontal integration has taken place among the company´s main strategies, this means that JetBlue has focus on improving the customer experience by making strong and profitable alliances with other Airlines in the industry, stepping into the expansion strategy by horizontal integration; opening new travel routes, connecting different countries and different markets allowing JetBlue to take the ¨Happy Jetting¨ into a new international level, for example the notification given by JetBlue to the public announcing that JetBlue and LAN partnered up to offer new interline connections between the Americas, or this other announce that said that JetBlue and IcelandAir partnered up to provide new travel options from North America throughout Europe, and this tow strategic alliances took place in 2011 and are only a few to