Jetblue Case Study
JetBlue Study
New York based JetBlue Airways Corporation, entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday, February 14, 2007, when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast, and it forced them to give refunds and vouchers; spend more money on employee overtime, and other storm related costs. Since then, things have gone back to normal for JetBlue there were many questions left to be answered for the company. There are areas that should concern JetBlue and be looked into within their company. These are some possible concerns.
1a.
A company cannot manage everything, and JetBlue unfortunately suffered due to an uncontrollable factor. The weather taking a turn for the worse, even more than expected, was the uncontrollable factor. Though the weather is not a real problem for the airline company, it is a genuine concern for the future of JetBlue. All airlines know they must deal with possible weather changes, however JetBlue did not know how to handle one of the magnitude that it was. This could be attributed to the transition from small company to larger company. Though, the main fail was more due to their technology department. Again this could be attributed to the transition the company was making; diffusion during the transition period. JetBlue may have been doing a great job up until the snow storm, however due to their meltdown it seems that their data was not up-to-date. Had their data and technology been updated, their system could have found a way to make things more comfortable for the passengers, or a way to advance the process of getting through the storm. Data is important and should be updated continuously as it affects revenue. If the data
New York based JetBlue Airways Corporation, entered the airline travel business in 1998 with the goal of “making the experience of flying happier and easier for everyone.” They were succeeding and thriving in their goal up until Wednesday, February 14, 2007, when they suffered through a severe winter storm at the JFK International Airport. Their operations were jumbled forcing the airline to cancel more than half of their flights along the east coast, and it forced them to give refunds and vouchers; spend more money on employee overtime, and other storm related costs. Since then, things have gone back to normal for JetBlue there were many questions left to be answered for the company. There are areas that should concern JetBlue and be looked into within their company. These are some possible concerns.
1a.
A company cannot manage everything, and JetBlue unfortunately suffered due to an uncontrollable factor. The weather taking a turn for the worse, even more than expected, was the uncontrollable factor. Though the weather is not a real problem for the airline company, it is a genuine concern for the future of JetBlue. All airlines know they must deal with possible weather changes, however JetBlue did not know how to handle one of the magnitude that it was. This could be attributed to the transition from small company to larger company. Though, the main fail was more due to their technology department. Again this could be attributed to the transition the company was making; diffusion during the transition period. JetBlue may have been doing a great job up until the snow storm, however due to their meltdown it seems that their data was not up-to-date. Had their data and technology been updated, their system could have found a way to make things more comfortable for the passengers, or a way to advance the process of getting through the storm. Data is important and should be updated continuously as it affects revenue. If the data