Jgi External Factors

External Factors
Public Interest and Capacity for Participation
JGI functions to connect people with major issues impacting people, animals and environments. If the organization fails to reach its audience through poor attendance or engagement in their communications, the projects will be fruitless. Considering the investment of resources, projects must have quality engagement with the public and positive results to be worthwhile. Essentially, the organization’s resources and funding are converted into attempts to engage communities in opportunities to create positive change. However, the capacity of different individuals to participate depends on their location, privileges, and the offerings of the event. JGI considers these factors when establishing programs, to provide opportunities that are accessible to most.
Projects must align with public interest, be compelling enough to warrant their attention, and fit within the audience’s time constraints. For example, when recruiting schools for the CycleMyCell campaign, I had to learn how to structure my pitch in a way that would engage a principle and appeal to their interests. This involved attempting to understand their busy schedule and what factors would be appealing to them. In this regard, the factor of public interest and engagement goes two-ways and is both external and internal,
As an explorer, Jane Goodall established herself as a friend to chimpanzees and a protector of the environment. While many of our projects center on the protection of chimpanzees and great apes, those goals have expanded to include human rights claims and community building. Global crises of rich-poor gaps, south-north divides and our warming planet greatly affect the organization’s goals and shape our