Jimmy Kammel Talk Show Analysis
Jimmy Kammel Live! is an American late-night talk show, created and hosted by Jimmy Kammel, and broadcast on ABC. The nightly hour-long show made its debut on January 26, 2003, as the first program to air immediately following ABC's coverage of Super Bowl XXXVII. Jimmy Kammel Live! is produced by Jackhole Productions in association with ABC Studios. Having aired for more than twice as long as either the The Dick Cavett Show (1969–1975) or Politically Incorrect (1997–2002), it is the longest running late-night talk show in ABC's history at 13 years and counting as of 2 May 2016.
For its first ten years, the show aired at either the Midnight or 12:05 AM timeslot before moving to 11:35 pm ET beginning on January 8, 2013 to more directly compete with The Tonight Show with Jay Leno and Late …show more content…
Ampsy, an IBM Watson strategic partner, also provided the analytics so the show could engage influential audience members in real-time with special content and perks, such as tickets to another show and access to a closing concert.
Jimmy Kammil Live Social Video Strategy
“Historically, you needed a hashtag to get this content,” said Jeremy S. Gocke, founder and CEO of Ampsy. “In the live moment, with the phone in your hand, you are not thinking about a hashtag – it is out of a site of out of mind.
“We processed about 1,000 campaigns and found that about 80 percent of content was missing a hashtag,” he said. “They weren’t using it.
“We were missing out on a significant amount of content.”
Engaging influential fans
Jimmy Kammel Live used the Ampsy platform to geofence the Brooklyn Academy of Music's Howard Gilman Opera House during its weeklong broadcast from the venue last fall.
Members of the audience who posted from the show on social media were encouraged to visit a Tumblr microsite, find their picture or video and share it using the hashtag
For its first ten years, the show aired at either the Midnight or 12:05 AM timeslot before moving to 11:35 pm ET beginning on January 8, 2013 to more directly compete with The Tonight Show with Jay Leno and Late …show more content…
Ampsy, an IBM Watson strategic partner, also provided the analytics so the show could engage influential audience members in real-time with special content and perks, such as tickets to another show and access to a closing concert.
Jimmy Kammil Live Social Video Strategy
“Historically, you needed a hashtag to get this content,” said Jeremy S. Gocke, founder and CEO of Ampsy. “In the live moment, with the phone in your hand, you are not thinking about a hashtag – it is out of a site of out of mind.
“We processed about 1,000 campaigns and found that about 80 percent of content was missing a hashtag,” he said. “They weren’t using it.
“We were missing out on a significant amount of content.”
Engaging influential fans
Jimmy Kammel Live used the Ampsy platform to geofence the Brooklyn Academy of Music's Howard Gilman Opera House during its weeklong broadcast from the venue last fall.
Members of the audience who posted from the show on social media were encouraged to visit a Tumblr microsite, find their picture or video and share it using the hashtag