Jk Cement
J.K CEMENT LTD.
REPORT ON
SUTDY ON BRAND PREFERENCE OF CUSTOMER WITH REFERENCE TO PRICE POSITIONING
SUBMITTED TO: J.K.CEMENT LTD SUBMITTED BY: M.TALHA ZAHOOR PRASHANT CHAUDHARI BIKASH DUBEY
12
DECLARATION
We, M.TALHA ZAHOOR SURVE, PRASHANT SURESH CHAUDHARI, BIKASH TARKESHWAR DUBEY, hereby declare that the project report entitled. “A Project on Brand Preference of customers with reference to Price Positioning” under the guidance of Mr. SHALABH JAIN & Mr. PRASHANT UPADHYAY submitted in partially fulfilment of the requirement for the award of degree of Master of Management Studies to NCRD’s Sterling Institute of Management Studies, Navi Mumbai, is my original work research study - carried out during the period 7th May, 2012 to 11th June, 2012 and not submitted for the award of any degree, diploma, fellowship or other similar titles or prizes to any other institution/organization or university by any other person. The contents of report are a true expression of my efforts on the said topic.
PREFACE
Today in India. J.K Organization occupies a place of pride in industrial and commercial. Fields .The Singhania family struggled over last two centuries and contributed to the economic and social growth of India. In the process of industrialization. They attend the present place of destination among the top industrial pioneers of the country. M/S J.K.Cement works is a division of J.K. Synthetics Limited. Kanpur a member of J.K.Organization. Which is a multi product and multi unit company with diversified operation in synthetic fibers, Cement plants (gray & white) , Power generation etc. The project entitled “Brand Preference of customers with reference to price positioning of J.K CEMENT in Pune.”The focus of the report is to get the crystal clear understanding of the Brand positioning of J.K Cement in Pune. With the growing Indian economy and the government policies for infrastructure the demand for cement is increasing and seeing this as an opportunity
REPORT ON
SUTDY ON BRAND PREFERENCE OF CUSTOMER WITH REFERENCE TO PRICE POSITIONING
SUBMITTED TO: J.K.CEMENT LTD SUBMITTED BY: M.TALHA ZAHOOR PRASHANT CHAUDHARI BIKASH DUBEY
12
DECLARATION
We, M.TALHA ZAHOOR SURVE, PRASHANT SURESH CHAUDHARI, BIKASH TARKESHWAR DUBEY, hereby declare that the project report entitled. “A Project on Brand Preference of customers with reference to Price Positioning” under the guidance of Mr. SHALABH JAIN & Mr. PRASHANT UPADHYAY submitted in partially fulfilment of the requirement for the award of degree of Master of Management Studies to NCRD’s Sterling Institute of Management Studies, Navi Mumbai, is my original work research study - carried out during the period 7th May, 2012 to 11th June, 2012 and not submitted for the award of any degree, diploma, fellowship or other similar titles or prizes to any other institution/organization or university by any other person. The contents of report are a true expression of my efforts on the said topic.
PREFACE
Today in India. J.K Organization occupies a place of pride in industrial and commercial. Fields .The Singhania family struggled over last two centuries and contributed to the economic and social growth of India. In the process of industrialization. They attend the present place of destination among the top industrial pioneers of the country. M/S J.K.Cement works is a division of J.K. Synthetics Limited. Kanpur a member of J.K.Organization. Which is a multi product and multi unit company with diversified operation in synthetic fibers, Cement plants (gray & white) , Power generation etc. The project entitled “Brand Preference of customers with reference to price positioning of J.K CEMENT in Pune.”The focus of the report is to get the crystal clear understanding of the Brand positioning of J.K Cement in Pune. With the growing Indian economy and the government policies for infrastructure the demand for cement is increasing and seeing this as an opportunity
References: http://www.jkcement.com http://www.jkcement.com/HTML/about-us.html http://www.jk-white.com http://www.cma.com http://www.scribd.com http://www.amzon.com http://www.wikipedia.com http://www.answer.com http://www.google.co.in/ SUMMER TRAINNING REPORT ON J.K CEMENT Page 44 SUMMER TRAINNING REPORT ON J.K CEMENT Page 45