1.0: Content and Process Theories
Content theories focus more on the intrinsic factors that affect behaviors of people. Users of these theories concern themselves with the factors and needs that drive individuals. Process theories aim to comprehend the different variables that influence a person’s behavior. They seek to understand how thought processes lead to certain actions, influencing the way people act to attain the rewards (Wood et al. 2010).
1.1: The Two-Factor Theory
One of the main content theories to have surfaced in the last century is Herzberg et al’s (1959) two-factor theory, which identified hygiene and motivators as factors that affect an individual’s job satisfaction. Hygiene factors are mainly extrinsic to the work itself (examples include work conditions, salary and security) whereas motivators are mostly intrinsic (achievement, growth and recognition). Herzberg stated that motivators and hygiene factors are two distinct entities, thus elimination of hygiene factors does not necessarily warrant motivation. He also suggested that associating intrinsic outcomes such as opportunities for personal growth and recognition with work would trigger motivation (Robbins 2001). Potter and Lawler’s investigation in 1968 (cited in Gallagher & Einhorn 1976) also led to the hypothesis that when compared to external rewards, there
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