CHAPTER 3
THEORETICAL FRAMEWORK AND RESEARCH METHODOLOGY
3.1
Introduction
The discussion of research methodology is an important part within the research project, because it has great influences on the overall research activities and thus to make good piece of research work with valid conclusion and recommendation in accordance with research aims, objectives and research questions. For example, Kothari (2004 p.05-06) has described that depending on the type of research, the research methodology helps the researcher to identify and explore key tools and techniques for the purpose of collecting different data and information. Thus, whatever the research type, there should be appropriate discussion about the research methodology to complete the research work and thus to make standard research report through collecting and gathering primary, secondary and/or tertiary data and information from various sources. Thus, it can say that research methodology is vital to set out appropriate ways and guidance by which the research will be complete in a most effectively and efficiently.
In this chapter, there have been discussed and explained some major issues and concepts within the research methodology. These include- research philosophy, research approach, data collection methods, alternative research methods, data analysis tools and techniques, consideration of ethical issues in research methods, advantages of used research methods, limitations associated with used research ~ 43 ~
Paaryveanthan Vellasamy (100227571) methods and how to minimize those limitations, and overall reflection on the research methodology etc. Thus, the author would like to mention that this chapter has covered all of the relevant issues and concepts within the research methodology in relation to this research project- an investigation and analysis of the
3.2
Theoretical Framework
According to Soeprihanto, John. (1988) Job satisfaction is a complex