John
ORGANIZATIONAL POLICY & STRATEGY
PROGRAM
COURSE
MASTER OF BUSINESS ADMINISTRATION
ORGANIZATIONAL POLICY & STRATEGY
CASE STUDY – REVLON
Page 1 of 24
ORGANIZATIONAL POLICY & STRATEGY
Acknowledgement
This paper was undertaken during enrollment of master degree of business administration and it is a great opportunity to share this paper for an academic knowledge and development as well as self-improvement management skills.
Page 2 of 24
ORGANIZATIONAL POLICY & STRATEGY
Executive Summary
Revlon was founded in 1932 by brothers Charles (Joseph Revson and Charles Lachmann) with a $300 investment from nail products to beauty products. In 1937, Revlon successful started selling products in department stores and drug stores. Revlon was taken public in 1996 traded on the New York Stock
Exchange.
Today, Revlon is the global company which offering the products over 100 countries and products focus on skin care, cosmetics, personal care, fragrance and professional products.
In this case study, the strategic management is focusing on the following:
Identify the firm’s vision, mission, objectives and strategies
Develop the statement of vision and mission of the firm
Identify external opportunities and threats
Construct Competitive Profile Matrix (CPM)
Construct External Factor Evaluation (EPE)
Identify internal strengths and weakness
Construct Internal Factor Evaluation
Prepare Strengths-Weakness-Opportunies-Threats Matrix (SWOT), Strategic Position and Action
Evaluation Matrix (SPACE), Internal-External Matrix (IE), Grand Strategy Matrix, Quantitative
Strategic Planning Matrix (QSPM) with advantages and disadvantages of alternative strategies.
Should Revlon concentrate its efforts on international market, given the low value of the dollar and competitive pressure? Which countries should Revlon focus on?
Should Revlon diversify its operations or develop
PROGRAM
COURSE
MASTER OF BUSINESS ADMINISTRATION
ORGANIZATIONAL POLICY & STRATEGY
CASE STUDY – REVLON
Page 1 of 24
ORGANIZATIONAL POLICY & STRATEGY
Acknowledgement
This paper was undertaken during enrollment of master degree of business administration and it is a great opportunity to share this paper for an academic knowledge and development as well as self-improvement management skills.
Page 2 of 24
ORGANIZATIONAL POLICY & STRATEGY
Executive Summary
Revlon was founded in 1932 by brothers Charles (Joseph Revson and Charles Lachmann) with a $300 investment from nail products to beauty products. In 1937, Revlon successful started selling products in department stores and drug stores. Revlon was taken public in 1996 traded on the New York Stock
Exchange.
Today, Revlon is the global company which offering the products over 100 countries and products focus on skin care, cosmetics, personal care, fragrance and professional products.
In this case study, the strategic management is focusing on the following:
Identify the firm’s vision, mission, objectives and strategies
Develop the statement of vision and mission of the firm
Identify external opportunities and threats
Construct Competitive Profile Matrix (CPM)
Construct External Factor Evaluation (EPE)
Identify internal strengths and weakness
Construct Internal Factor Evaluation
Prepare Strengths-Weakness-Opportunies-Threats Matrix (SWOT), Strategic Position and Action
Evaluation Matrix (SPACE), Internal-External Matrix (IE), Grand Strategy Matrix, Quantitative
Strategic Planning Matrix (QSPM) with advantages and disadvantages of alternative strategies.
Should Revlon concentrate its efforts on international market, given the low value of the dollar and competitive pressure? Which countries should Revlon focus on?
Should Revlon diversify its operations or develop