John Stewart Daily Show Analysis

The Daily Show with Jon Stewart provides a particularly example of political culture jamming. The Daily Show jams the uninterrupted stream of the dominant political images through the proliferation of humorous dissident images, images that exploit leverage points—factual errors, logical contradictions, and incongruities—in both the dominant political discourse and the media that disseminate it. Creating their own version of Adbusters’ subvertisements through the news parody, coupled with the information specific tactics of the strategic use of video and Stewart’s Socratic interview style, Stewart and his colleagues add their subversive interpretation of the dominant political brand to the public sphere. Politicians now use all the available