Johnnie Walker Survey Questions
Chivas Real and Jack Daniels
Johnnie Walker Survey Questions
1.Consumer and habits
1. Do you consume whiskey? Y/N 2. How often do you consume whiskey? a. Everyday b. 2 -3 times / week c. Once / week d. Once / month e. Once / year 3. What is your preferred form of consumption? f. Shot g. Pure h. On the rocks i. mixed beverage j. Other
5 What factors do you take in consideration when purchasing a whisky?
4. How would you rate the following brands of whisky? k. Chivas Real l. Johnny Walker m. J&B n. Jack Daniels o. xxxx
5. Do you consider yourself a knowledgeable person in alcoholic beverages and specifically in whisky? Y/N
6. Where do you consume whiskey? p. At home q. At a party/celebration r. At a bar/club s. At a restaurant t. At a work event
7. Who do you normally consume whiskey with? u. By myself v. With friends w. With co-workers x. With clients y. With family z. With unknown
8. When do you normally consume whiskey {. No special occasion |. Celebrations }. Party ~. Work related events . Other
9. What factors do you take in consideration when buying a whisky �. Price �. Number of years �. Brand �. Origin �. Taste
10. Why do you consume whiskey? �. To relax �. Because it tastes good �. Because it gives me status �. Because it is expensive �. To get in a good mood �. To experience �. Other (specify):
11. What is the right price for 1L of whiskey? �. $15 - $30 �. $30 - $35 �. $35 - $50 �. $65
12. What would you do if the price of whiskey increases by 5%? �. Stop buying whiskey �. Reduce frequency of consumption �. Find a cheaper brand
Johnnie Walker Survey Questions
1.Consumer and habits
1. Do you consume whiskey? Y/N 2. How often do you consume whiskey? a. Everyday b. 2 -3 times / week c. Once / week d. Once / month e. Once / year 3. What is your preferred form of consumption? f. Shot g. Pure h. On the rocks i. mixed beverage j. Other
5 What factors do you take in consideration when purchasing a whisky?
4. How would you rate the following brands of whisky? k. Chivas Real l. Johnny Walker m. J&B n. Jack Daniels o. xxxx
5. Do you consider yourself a knowledgeable person in alcoholic beverages and specifically in whisky? Y/N
6. Where do you consume whiskey? p. At home q. At a party/celebration r. At a bar/club s. At a restaurant t. At a work event
7. Who do you normally consume whiskey with? u. By myself v. With friends w. With co-workers x. With clients y. With family z. With unknown
8. When do you normally consume whiskey {. No special occasion |. Celebrations }. Party ~. Work related events . Other
9. What factors do you take in consideration when buying a whisky �. Price �. Number of years �. Brand �. Origin �. Taste
10. Why do you consume whiskey? �. To relax �. Because it tastes good �. Because it gives me status �. Because it is expensive �. To get in a good mood �. To experience �. Other (specify):
11. What is the right price for 1L of whiskey? �. $15 - $30 �. $30 - $35 �. $35 - $50 �. $65
12. What would you do if the price of whiskey increases by 5%? �. Stop buying whiskey �. Reduce frequency of consumption �. Find a cheaper brand