Johnson and Johnson Profile
Strategic Analysis for the IBM Corporation Outline
A. Cover sheet (1 page)
B. Table of Contents (1-2 pages)
C. Abstract (1 page)
D. Introduction (1-3 pages)
a. Summary of long term issues
b. Summary of short term issues
E. Environment (2-3 pages for a & b; 3-4 for c & d)
a. Analysis of the Industry
b. Analysis of the stakeholders
c. SWOT situational analysis
d. Analysis and identification of the organizational goals
F. Analyses (4-4 pages for a & b)
a. Five Force Analysis of resources
i. The threat of new entrants ii. The bargaining power of buyers iii. The bargaining power of suppliers iv. The threat of substitute products and services
v. The intensity of rivalry among competitors in the industry vi. Evaluation of resources:
1. Are they rare?
2. Are they valuable?
3. Are they difficult to imitate?
4. Are they difficult to substitute?
b. Financial analysis
i. Short-term solvency, or liquidity, ratios ii. Long-term solvency, or financial leverage, ratios iii. Asset utilization, or turnover, ratios iv. Profitability ratios
v. Market value ratios vi. Problems and possible realistic solutions
G. Strategies -Identification of 3-4 applied strategies IBM uses or could adopt with explanation of why/how it will deal with the issues. Be sure to include a discussion of the possible financial effects (5 to 8 pages for G and H combined)
a. Applied Strategy #1
b. Applied Strategy #2
c. Applied Strategy #3
d. Applied Strategy #4
H. Conclusion
I. References – Must include at 30-40, with a minimum of 15 academic journal resources cited in the paper.
J. Appendices – Supporting charts, tables, and reference information
Deadlines for the paper: 4/20 Outline 4/27 Rough Draft of paper
5/4 Final paper
A. Cover sheet (1 page)
B. Table of Contents (1-2 pages)
C. Abstract (1 page)
D. Introduction (1-3 pages)
a. Summary of long term issues
b. Summary of short term issues
E. Environment (2-3 pages for a & b; 3-4 for c & d)
a. Analysis of the Industry
b. Analysis of the stakeholders
c. SWOT situational analysis
d. Analysis and identification of the organizational goals
F. Analyses (4-4 pages for a & b)
a. Five Force Analysis of resources
i. The threat of new entrants ii. The bargaining power of buyers iii. The bargaining power of suppliers iv. The threat of substitute products and services
v. The intensity of rivalry among competitors in the industry vi. Evaluation of resources:
1. Are they rare?
2. Are they valuable?
3. Are they difficult to imitate?
4. Are they difficult to substitute?
b. Financial analysis
i. Short-term solvency, or liquidity, ratios ii. Long-term solvency, or financial leverage, ratios iii. Asset utilization, or turnover, ratios iv. Profitability ratios
v. Market value ratios vi. Problems and possible realistic solutions
G. Strategies -Identification of 3-4 applied strategies IBM uses or could adopt with explanation of why/how it will deal with the issues. Be sure to include a discussion of the possible financial effects (5 to 8 pages for G and H combined)
a. Applied Strategy #1
b. Applied Strategy #2
c. Applied Strategy #3
d. Applied Strategy #4
H. Conclusion
I. References – Must include at 30-40, with a minimum of 15 academic journal resources cited in the paper.
J. Appendices – Supporting charts, tables, and reference information
Deadlines for the paper: 4/20 Outline 4/27 Rough Draft of paper
5/4 Final paper
References: – Must include at 30-40, with a minimum of 15 academic journal resources cited in the paper. J. Appendices – Supporting charts, tables, and reference information Deadlines for the paper: 4/20 Outline 4/27 Rough Draft of paper 5/4 Final paper