Johnson & Johnson
MARKETING MANAGEMENT
[Type the author name]
CONTENTS
PARTICULARS | PAGE NO: | COMPANY PROFILE | 2 | PRODUCT MIX | 3 | PRODUCT WIDTH | 3 | PRODUCT LENGTH | 4 | PRODUCT DEPTH | 6 | CONSISTENCY | 10 |
COMPANY PROFILE
Johnson & Johnson is an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer founded in 1886.
Founded in 1886 in New Brunswick, New Jersey, USA, Johnson & Johnson spread its roots into India in 1947 with the arrival of Mr. Patrick Whaley and in 1948, started marketing Johnson’s Baby Powder which was manufactured by a local company, British Drug House, in Mumbai. In September 1957, a new company - Johnson & Johnson Limited was created and registered with 12 employees on its roll. The company was licensed to manufacture a broad range of consumer and hospital products. Production began in 1959 from the earliest Johnson & Johnson plant in Mulund in Mumbai.
In over 50 years of operating in India, Johnson & Johnson Limited has gained a reputation for delivering high-quality products.
Today, they employ more than 2000 people and the businesses span Consumer, Medical Devices & Diagnostics, Pharmaceuticals and Vision Care.
Johnson & Johnson India has won several Best Employer Awards and is clearly recognized as an employer of choice. It is also very active in reaching out to those in need through its Corporate Social Responsibility (CSR) projects.
PRODUCT MIX
Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. The four dimensions to a company's product mix include width, length, depth and consistency.
* WIDTH: Number of product lines
[Type the author name]
CONTENTS
PARTICULARS | PAGE NO: | COMPANY PROFILE | 2 | PRODUCT MIX | 3 | PRODUCT WIDTH | 3 | PRODUCT LENGTH | 4 | PRODUCT DEPTH | 6 | CONSISTENCY | 10 |
COMPANY PROFILE
Johnson & Johnson is an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer founded in 1886.
Founded in 1886 in New Brunswick, New Jersey, USA, Johnson & Johnson spread its roots into India in 1947 with the arrival of Mr. Patrick Whaley and in 1948, started marketing Johnson’s Baby Powder which was manufactured by a local company, British Drug House, in Mumbai. In September 1957, a new company - Johnson & Johnson Limited was created and registered with 12 employees on its roll. The company was licensed to manufacture a broad range of consumer and hospital products. Production began in 1959 from the earliest Johnson & Johnson plant in Mulund in Mumbai.
In over 50 years of operating in India, Johnson & Johnson Limited has gained a reputation for delivering high-quality products.
Today, they employ more than 2000 people and the businesses span Consumer, Medical Devices & Diagnostics, Pharmaceuticals and Vision Care.
Johnson & Johnson India has won several Best Employer Awards and is clearly recognized as an employer of choice. It is also very active in reaching out to those in need through its Corporate Social Responsibility (CSR) projects.
PRODUCT MIX
Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. The four dimensions to a company's product mix include width, length, depth and consistency.
* WIDTH: Number of product lines