Johnson & Johnson: a Case Study on Sustainability Reporting
1. Possible benefits:
• Provides a sound basis for dialogue and discussion with stakeholders;
• Channels pertinent information to targeted stakeholders and thus enhances corporate visibility and helps demonstrate transparency;
• Helps build reputation, which, over the long term, will contribute to increased brand value, customer loyalty, and market share;
• Encourages and facilitates implementation of rigorous management systems to better monitor environmental and social risks;
• Assists the company in demonstrating its business values and principles about environmental and social issues;
• Helps attract “patient” shareholders who have a long- term horizon and helps justify lower-risk premiums from investors and creditors.
Disadvantages:
• Commitment to sustainability reporting requires management to decide what activities need to be measured, and then to identify the best metric for measurement.
• The GRI provides a complete sustainability reporting framework and the required indicators to assess a company’s economic, social, and environmental activities, but does not dictate how a company should measure each indicator.
Profiles in commitment and passion, performance, possibilities of sustainability reporting are seemed to be a priority for the company. The reason is getting this information from the Table.
Consideration was given to the Global Reporting Initiative’s 2006 Sustainability Reporting Guidelines
(G3 Guidelines), and GRI indicators were considered in determining the report content. (From the 2008 sustainability reporting of Johnson & Johnson website)
2. Improving management systems is one of the internal and external benefits of sustainable development reporting.
The underlying research methodology accounts for general as well as industry-specific sustainability trends and evaluates corporations based on a variety of criteria, including climate change strategies, energy consumption, human resources development, knowledge
• Provides a sound basis for dialogue and discussion with stakeholders;
• Channels pertinent information to targeted stakeholders and thus enhances corporate visibility and helps demonstrate transparency;
• Helps build reputation, which, over the long term, will contribute to increased brand value, customer loyalty, and market share;
• Encourages and facilitates implementation of rigorous management systems to better monitor environmental and social risks;
• Assists the company in demonstrating its business values and principles about environmental and social issues;
• Helps attract “patient” shareholders who have a long- term horizon and helps justify lower-risk premiums from investors and creditors.
Disadvantages:
• Commitment to sustainability reporting requires management to decide what activities need to be measured, and then to identify the best metric for measurement.
• The GRI provides a complete sustainability reporting framework and the required indicators to assess a company’s economic, social, and environmental activities, but does not dictate how a company should measure each indicator.
Profiles in commitment and passion, performance, possibilities of sustainability reporting are seemed to be a priority for the company. The reason is getting this information from the Table.
Consideration was given to the Global Reporting Initiative’s 2006 Sustainability Reporting Guidelines
(G3 Guidelines), and GRI indicators were considered in determining the report content. (From the 2008 sustainability reporting of Johnson & Johnson website)
2. Improving management systems is one of the internal and external benefits of sustainable development reporting.
The underlying research methodology accounts for general as well as industry-specific sustainability trends and evaluates corporations based on a variety of criteria, including climate change strategies, energy consumption, human resources development, knowledge