Join The Dodge Rebellion Analysis

Thomas Frank’s thesis “that the countercultural idea has become an official aesthetic of consumer society.” I agree with this statement because this attitude has been painted throughout the media. Every single person is in search of some kind of immediate gratification and this can be achieved by feeling like an individual. The commercials we watched were trying to sell the counterculture by saying if you purchase this product it will make you a rebellious individual. For example, in 1966 Dodge commercials slogan was “Join the Dodge Rebellion”, to try and attracted socialist to break the rules by purchasing the Dodge Charger. This marketing promotes “never ending self-fulfillment”, as one will always keep searching for the next rebellious product.