INTRODUCTION
Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation (SMC), Japan, is a leading manufacturer of passenger vehicles in India, contributing to about 45% of the total industry sales in India. The Company, formerly known as Maruti Udyog Limited, was incorporated as a Joint Venture (JV) between the Government of India and Suzuki Motor Corporation on 24th February, 1981. Its first car, the Maruti 800, was rolled out of the Gurgaon facility on 14th December, 1983. In terms of the number of cars produced and sold worldwide, the Company is the largest subsidiary of Suzuki Motor Corporation, Japan.
About 35% of all cars sold in India are made by Maruti. The company is 54.2% owned by the Japanese multinational Suzuki Motor Corporation per cent of Maruti Suzuki. The rest is owned by public and financial institutions. It is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) of India.
During 2007 and 2008, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Maruti Suzuki offers 15 models, Maruti 800, Alto, Maruti Alto 800, WagonR, Estilo, A - star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Gypsy, Grand Vitara, Kizashi and the newly launched Ertiga. Swift, Swift DZire, A - star and SX4 are manufactured in Manesar, Grand Vitara and Kizashi are imported from Japan as completely built units(CBU), remaining all models are manufactured in Maruti Suzuki 's Gurgaon Plant. The company is believed to be moving towards introduction of a new version of Maruti 800 by November 2012, which will be more fuel efficient, though slightly costlier than Alto and existing Maruti 800. The Suzuki Motor Corporation, Maruti 's main stakeholder, is a global leader in mini and compact cars for three decades. Suzuki’s strategy is to utilize light - weight, compact engines
References: 1. www. Marutisuzuki.com 2. http://www.scribd.com/doc/20015775/about-maruti-suzuki 3. http://en.wikipedia.org/wiki/Maruti_Suzuki 4. MNC’s In India books