Jollibee Food Operation
JOLLIBEE FOOD CORPORATION
Medium – Term Strategic Plan
Prepared by
[pic]
Date
30th October, 2009
STRATEGIC PLAN FORMART
Page
I. Introduction 3
II. Brief Description of the Company 3
III. Mission/ Vision/ Values 4
IV. SWOT Analysis 4
V. Business Objectives 5
VI. Key Strategies 6
VII. Key Activities 6
Introduction
Nowadays, the environment of business is more severe. This is a result of competitions among many organizations in the same industry. Besides that, the organizations are also affected by other factors. Therefore, the organization needs to set up the strategy planning to develop their business. Because of the strategic planning is the management task concerned with growth and future of a business enterprise. It ensures that the organization keeps moving in the right direction of all companies. Throughout that company will base on the company’s strengths so capitalize on opportunities and emerging trends to take defensive steps to reduce threats facing the business, from that it will be bring together all your company 's resources, and direct them toward specific goals in areas such as sales growth, profit, productivity and service with the strategic plan. This report is the strategic plan for Jollibee Food Company in the next five years.
Brief Description of the Company
Started as an ice –cream parlour, after 20 years developed and innovated, now, Jollibee Food Corporation (JFC) is known as one of the top 500 corporations in the Philippines. This is the global presence with the opening of store in countries such as US, Hong Kong, Guam, Brunei and Vietnam. This success of Jollibee can be credited to its founder, Tony Tan Caktiong.
At the present Jollibee Food Corporation has become one of biggest fast food chains in the world. Total number of stores has reached 1.635 worldwide as of December
Medium – Term Strategic Plan
Prepared by
[pic]
Date
30th October, 2009
STRATEGIC PLAN FORMART
Page
I. Introduction 3
II. Brief Description of the Company 3
III. Mission/ Vision/ Values 4
IV. SWOT Analysis 4
V. Business Objectives 5
VI. Key Strategies 6
VII. Key Activities 6
Introduction
Nowadays, the environment of business is more severe. This is a result of competitions among many organizations in the same industry. Besides that, the organizations are also affected by other factors. Therefore, the organization needs to set up the strategy planning to develop their business. Because of the strategic planning is the management task concerned with growth and future of a business enterprise. It ensures that the organization keeps moving in the right direction of all companies. Throughout that company will base on the company’s strengths so capitalize on opportunities and emerging trends to take defensive steps to reduce threats facing the business, from that it will be bring together all your company 's resources, and direct them toward specific goals in areas such as sales growth, profit, productivity and service with the strategic plan. This report is the strategic plan for Jollibee Food Company in the next five years.
Brief Description of the Company
Started as an ice –cream parlour, after 20 years developed and innovated, now, Jollibee Food Corporation (JFC) is known as one of the top 500 corporations in the Philippines. This is the global presence with the opening of store in countries such as US, Hong Kong, Guam, Brunei and Vietnam. This success of Jollibee can be credited to its founder, Tony Tan Caktiong.
At the present Jollibee Food Corporation has become one of biggest fast food chains in the world. Total number of stores has reached 1.635 worldwide as of December