Jonathan Van Meter Follow Me Analysis

In today’s rush of ever-changing trends, it is hard to find something constant. Something that will always be - at least for now. Jonathan Van Meter’s Follow Me: Kate Upton Leads the Charge of Models Who’ve Gone Crazy for Social Media exposes how the Internet and social media’s role in consumer and brand communication has become essential in the promotion of fashion and lifestyle products, as well as essential in scouting out the next big face. Van Meter tackles the subject of social media and its celebrated celebrities casually, but with intense passion. But Van Meter covers more than just the models in his article. He also covers how these models’ presence on social media is now the catalyst for selling and branding, and this can be attributed
to the fact that social media makes selling more personal.
Van Meter carries his essay with an upbeat and enthusiastic tone, rich in details and description. Like the buzz before a fashion show, where each second brings the long-awaited main event closer and closer, each sentence builds up anticipation and excitement for what is going to come next. A flowing blend of interviews and quotes as well as exposés makes Follow Me hard to stop reading - and believing. There is something about the way that Van Meter writes that is gripping, compelling, and powerful. The informal way that he writes fits the subject to a T. The energy that surrounds each statement is