VOS- 1
JEROME LAMAAR IS A FASHION DESIGNER BORN AND RISE IN THE SOUTH BRONX. LAMAAR WANTS TO INSPIRE THE NEXT GENERATION OF FASHION DESIGNERS AND ARTISTS IN THE SOUTH BRONX.
SOT-
IN- “WHAT INSPIRE ME TO BECOME A FASHION DESIGNER WAS WATCHING THE MOVIE THE…
OUT- “IT CAN BE HAPPY AND IMPACTFUL.”
VOS- 2 LAMAAR BEGAN HIS CAREER WITH BABY PHAT AT AGE 15. HE DESIGNED HIS VERY FIRST COLLECTION AT AGE 19.
SOT-
IN-“BABY FAT WAS MY AMERICAN DREAM WE SAW EVERYONE IN THE HOOD WEARING…
OUT-AMERICAN DREAM WE CAN DO IT…
VOS -3
LAMAAR WANTS TO SHOW THE DIFFERENT PARTS OF THE SOUTH BRONX WITH HIS COLLECTIONS. HE WANTS 9J HIS BOUTIQUE TO BE A PLACE TO SHOP AND A PLACE WHERE THE COMMUNITY CAN COME TOGETHER. HE SAYS THAT
LIVING IN A ROUGH AND GRITTY BOROUGH PUSH HIM TO DO BETTER.
SOT
IN-“TO DO IT IN THE BOROUGH…
OUT- THAT MOST PEOPLE HAVE OVER LOOK.”
VOS - 4
IN THE FASHION INDUSTRY THERE ARE FEW DESIGNERS OF COLOR AND IT IS VERY TIGHT NICHE. LAMAAR WANT TO HELP UPCOMING DESIGNERS AND ARTISTS.
SOT
IN- “I AM PLAINING TO CHANGE THAT TO HELP…
OUT- “PULL THE NEXT GENERATION.”
VOS- 5
OMAR AREU INTERNS AT JEROME LAMMAR’S STORE. HE SAYS
THAT HE IS HAPPY TO HAVE A PLACE IN THE SOUTH BRONX WHERE HE CAN GROW AS A DESIGNER.
SOT- OMAR AREU
IN- “I LEARN ALOT I SEEN JEROME GROW FROM HIS FIRST COLLECTION UNTIL KNOW I WAS ABLE TO BE THERE FOR A LOT OF IT….I LEARN HOW HOW TO BE…
OUT- SEEING JEROME STAND FOR HIS VISION REALLY INSPIRE ME.”
STAND UP
AS LAMAAR TAKES THE NEXT STEP INTO HIS CAREER HE STILLS HOLDS HIS GOAL TO INSPIRE AND CREATE OPPORTUNITIES IN THE SOUTH BRONX’S FASHION WORLD.
REPORTING FOR BRONXNET GINETTE CASTRO