Introduction
The CIMA Global Business Challenge is designed to give a taste of the boardroom and of business. You are cast in the role of a consultant reporting to a board of a fictitious company. You are presented with some background information on the company and its industry in the form of ‘case study material.’ You can do whatever you want with this in terms of analysis and discussion.
Then, as a consultant, you will be presented with some details behind a variety of current issues facing the company. This is called the ‘scenario’. These issues may or may not have been mentioned in the case study material.
Your role is to produce a report to the board that prioritises these current issues, discusses and advises upon them.
Wednesday and Thursday Groups: Each group is to prepare the answer for the issue specified below. These will be presented in class on the assigned day. I will give you some time in class to look at this but I am expecting (hoping!) that you will do some work before class as well.
Prepare: Fault in new flying spaceship toy (Problem and Ethical Issue)
Group 1: BSkyb Tesco
Group 2 : Nike Adidas
Prepare: Launch of new range of toys for 9-11 age group (Evaluation)
Group 3: Puma Boeing
Group 4: Nokia Carlsberg
Prepare: Near-shoring proposal in Voldania
Group 5: Hyundai Apple
Group 6: Sony Coca Cola
Prepare: Late delivery of Christmas product (Problem and Ethical issue)
Group 7: Volkswagon Samsung
Group 8: Ford Walt Disney
Assignment for 12th and 13th March, 2014
Issues facing the Business
There are two types of business issue that could appear in the scenario -a problem and a proposal. The approach normally taken for each is different and suggestions are shown here:
A Problem:
Explain the impact of the problem
The objective here is to focus the management in terms of what is important in the issue in order to galvanise them into action. Consider any