Journal of Business Industrial MarketingBranding in

Journal of Business & Industrial Marketing
Branding in B2B markets: insights from the service‐dominant logic of marketing
David Ballantyne Robert Aitken

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To cite this document:
David Ballantyne Robert Aitken, (2007),"Branding in B2B markets: insights from the service#dominant logic of marketing",
Journal of Business & Industrial Marketing, Vol. 22 Iss 6 pp. 363 - 371
Permanent link to this document: http://dx.doi.org/10.1108/08858620710780127 Downloaded on: 15 November 2014, At: 07:26 (PT)
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Kerri#Ann L. Kuhn, Frank Alpert, Nigel K. Ll. Pope, (2008),"An application of Keller 's brand equity model in a B2B context",
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